ceft and company was created in 2003. it was conceived as a creative lab structured to solve communication and marketing challenges without the limits imposed by preconceived mediums that generally limit traditional agencies. our philosophy has always been that the solution should dictate the medium. building upon that, ceft and company, by design, was created NOT to be an advertising agency, nor a product design firm, nor a digital agency, nor an event agency; yet, we have provided all of that and more when relevant.
ceft and company is a true embodiment of what a 360º agency should be. the company was created not to duplicate yet another agency, but because what was desperately needed did not exist… a singular voice-thread through all forms of communication.
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our modular structure:
our modular structure and strategic partnerships have ensured the efficiency of our operations and the vastness of our capabilities. this approach, accompanied by our immaculate visual vocabulary has won us a purely word-of-mouth client base, numerous awards and a distinctive list of quintessential and international brands.
our house-style:
there is no house-style at ceft and company. as a matter of principle, we frown upon “house-styles,” trends, and even the use of fashion as a surface tool. if there is any observable style amongst projects, it is purely a result of solutions from specific ideas. each character and each brand should have its own set of nuances, memories, cues, secrets and intricacies. our role, first and foremost, is to understand, and only then to excavate the most relevant aspects, and transcend them for future generations to appreciate.
the right match?
is ceft and company the right match for you? the answer is yes… and no. we please our clients, not by unconditionally doing what we’re told, but by producing relevant work with results. if you are looking for a “partner” that will challenge your expectations and treat your brand, budget, and success as if it was their own, then the answer is yes. however, if you are looking for a “yes-sir vendor” that will treat any project by the size of its invoice, then the answer is no.
if you are still reading this then we may indeed be a match made in heaven. given the advantages of our modular structure, no client is ever too small or too big. we have worked with multinational corporations and small start ups. our sole requirement for incoming clients and projects is that they are challenging and will remain open to new ideas. this attitude has attracted clients from a rather broad spectrum; everything from sports apparel companies (nike) to hotels (starwood), from luxury fashion houses (fendi) to liquor companies such as (hennessy & krug), from automotive corporations (jaguar) to home furnishing (toto), from consumer goods (target) to luxury cosmetics (nars).
about the founder
ucef hanjani gathered his extensive experience from international publications such as número, soma and big; in addition to his role as creative director for multinational advertising agencies such as oglivy & mather and kirshenbaum bond & partners. he also collaborated on special projects with TBWA chiat-day, publicis, and JWT. while there, he worked on renowned leading accounts such as jaguar, LVMH, target, rolex, lancome, IBM and the like.
hanjani’s aim has always been to intertwine the semblance of fashion with the world of advertising, to interject strategy and thought into alluring visuals, and to append desire into strategic communication.
how we work
ceft and company was created not because we too wanted an agency, but because the agency we believed was needed didn’t exist. in other words, we wanted a think-tank with muscle, able to produce just about anything. it is perhaps too forward to say that ceft and company “is like no other agency” or that it is “a rare pearl” unless of course such words were uttered by others, such as the executives of nike and LVMH.
we indeed do see ourselves as different, not better or worse, but different. we are different in the way we approach challenges. traditionally, no matter what the goal, an advertising agency would sell you an ad campaign, and a digital agency would sell you a digital campaign. our creative lab has been asked to consult with architects, become a spokesperson for a brand, create products, advise on merchandise to be carried, name products, create identity and packaging, secure brand-ambassadors, design and produce events, advise on sponsorship, consult rock bands, and position products on a global scale. we have done all of this, and produced numerous award-winning ads and digital programs.
dream project
our dream project would be a partnership with a brand were we are assigned to handle all creative assets. we would like to strategically create all the related elements from the brand’s inception to its achievements, or from its current state to its future growth.
find us a project where every aspect of the brand can be managed under the same direction, from its naming and identity to its spaces, its product, its services, and finally its communication… and just maybe, advertising will have no place in such an endeavor.
