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press: whbm the heart of workwear tv commercial featured on elle.com

November 18, 2012 by ceftandcompany

ceft-and-company-new-york-agency-whbm-heart-of-workwear-ellen-von-unwerth-coco-rocha-press-elle-mag-online

“coco rocha busted a few moves for the white house black market spring 2013 campaign video.” – kelsey garcia, elle dispatch fashion. the elle online dispatch fashion section is a great source for what is up to date in the ever-colliding worlds of fashion, music and culture.

white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of the “workkit” commercials, beginning with “a musical odyssey” and followed by “alter ego“, with a message that suggests: workwear can be dull but it doesn’t have to be.

view all work related to this project.

Filed Under: Press, Retail, TV / Films, WHBM Tagged With: burberry smart personalization, ceft and company ny, coco rocha busted a few moves, coco rocha white house black market, elle fashion dispatch, elle magazine online, rihanna river island collection, small boutique agency, writer kelsey garcia

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