“save the future” the “earthguard” hoodie designed by ceft and company in collaboration with ward stegerhoek of wardements another collaboration with wardements in the design of several limited editions streetwear pieces with all the proceeds going to the pamela anderson foundation and her environmental efforts. a fun project with our like-minded friends and those who […]
Retail
COLLATERAL: WARDEMENTS S/S COLLECTION LOOKBOOK
designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″). the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be presented in milan this year […]
film: nike fall winter running collection
for this winter holiday, nike introduces their latest running gear suitable for all conditions. the apparel utilizes heat dispersion technology as well impressive reflective qualities that insure runner visibility and safety in the dark. the outer shells are of course rain and snow proof and yet deliver superior breath-ability. ceft and company new york collaborated […]
ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN – RESORT
“the art of fun” made in italy, these beautifully hand-crafted pumps, inspired this image of a bird cage. with its colorful tropics-inspired palette, and shimmering feathers gracing its silhouette, it was only apt to try and possess this little bird-of-paradise in our protective cage. they are a work of art… not to mention rather fun. […]
Advertising: never underdressed london underground fashion commercials
more mysterious videos from director/photographer karen collins in collaboration with ceft and company. the agency helped on the conception and production of the never underdressed series. view all work related to this project.
FILM: bruno magli’s premier fashion film “603” debuts at the 69th venice biennale
the film shot at the st. regis hotel in new york, premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, introduced the new […]
Events: nike serena williams us open event in new york city
the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered by nike. the research and development was all done to keep athletes comfortably cool on the court, despite the controversial black outfits. in the 100+ degree heat of […]
events: net-a-porter beauty’s anniversary event in new york
“turning the world of beauty on its head” net-a-porter beauty anniversary event reached 13 million impressions in just 3 days. net-a-porter engages ceft and company new york to celebrate the 1 year anniversary of their beauty division. the agency worked with key clients to create, design, and produce an interactive and on-brand environment that […]
film: whbm alter ego tv commercial featuring coco rocha vs. coco rocha
following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the spot directed by matt bieler in collaboration with johan renck will launch on national TV in september. the series […]
social media: donald pliner social media contest
the brand’s original shoe box pursuant to our agency philosophy that every touch point is an opportunity to engage the consumer into the DNA of the brand, we embarked upon the “donald pliner art box” social media contest. turning a simple disposable packaging item into a brand message. above: one of many images from donald […]
logo/identity: moda operandi
logo and identity design for moda operandi. moda operandi is an online luxury retail destination that allows you to pre-order looks from top labels such as missoni, ungaro, preen, marc jacobs, narciso rodriguez, and the like, before they become available in stores. black & white logo and other color combination with in the approved system. […]
collateral: nike olympics etiquette book
nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions whre conducted with their retouchers and printers in separation of the files and the blending of […]
advertising: adore spring / summer campaign featuring josephine skriver
on set with photographer lachlan bailey print campaign for adore photographed by lachlan bailey featuring model josephine skriver. view all work for adore.
Film: “the double” featuring helena christensen for VS magazine
a film about winning and losing, love and lust, and the mysterious contents of a woman’s handbag. ceft and company has collaborated with various photographers and magazines in the past in the creation of editorial content, from numero homme in france, men’s club in japan, big magazine, soma and big report in US, doing bird […]
product design: Wardements + ceft limited edition apparel collaboration
the “we are all illegal immigrants” hoodie for wardements by ceft and company. conception and design proposals for wardements f/w collection in consultation with designer ward stegerhoek. the line included a range of hoodies, jackets, parkas, beanies, sweaters and jumpers. wardements, the brain child of ward stegerhoek, is recognized for its witty street mindset and […]
Advertising: whbm the heart of workwear tv commercial by ellen von unwerth featuring coco rocha
white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the […]
advertising: adore spring / summer advertising featuring model siri tollerod
print and outdoor advertising campaign for japanese fashion luxury label, adore. ceft and company was engaged in the shoot, post production, mechanical and technical proofing of this luxury advertising campaign. view all work for adore.
print: nike running collection for fall winter
master the elements: the nike running collection FW – above: women’s shield flash max jacket. still frame from nike’s “master the elements” film created and produced by ceft and company new york. men’s shield max jacket. women’s flash tight. women’s rain runner jacket. women’s rain runner jacket / women’s shield tight / women’s free 5.0 […]
collateral: WARDEMENTS deck of cards
designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″). the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be presented in milan this year […]
Advertising: donald pliner “the art of fun” f/w campaign
“the art of fun” campaign for donald pliner continues with this fall / winter installment of brand visuals for online and advertising. “the art of fun” idea was derived from the brands history and DNA, rooted in bold design-cues and innovative use of materials. the campaign idea and visuals were conceived, produced and created by […]
advertising: adore spring / summer campaign with model tanya dziahileva
model tanya dziahileva strikes a pose (or three) for japanese fashion brand adore’s spring/summer line. view all work related to this project.
Advertising: donald pliner “the art of fun” s/s campaign
these are the images from the spring/summer donald pliner footwear print / outdoor campaign. all images were conceived, produced and created by ceft and company. throughout the brands history, pliner products have always been artful and playful via their utilization of special materials and unique accessories. researching deep into the brand’s personality inspired this theme, “the […]
event design and production: compilation video
view the full ice sculpture installation here. this compilation of our work includes a few of ceft and company’s collaborations with nike, LVMH, pepsi, nars along with other international brands. the diversity in each production or event is as eclectic as the challenges we were presented with. if there is an overarching sense of “style” […]
press: collaborations in art, fashion and advertising – interview with creative director ucef hanjani
“for hanjani, uniting separate forces to create a more effective and result is a mantra. during a project for the nike free women’s apparel, which included print and film, he was determined to choose a photographer that would complement the brand. ‘nike’s inspiration comes from the streets and the sports that propel everyday people into global athletics,’ hanjani explains. ‘to express this, we contacted the gallery of a french art photographer, denis darzacq, who had no agent or commercial representative…we arranged a shoot that was not just in line with denis’ work, but true to nike’s brand.’ the ad features a woman dressed in the relevant…
ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN – GARDENS
“the art of fun” is back with S/S season three… a summer afternoon in the garden… this years spring /summer designs incorporated lush colors and playful tropical patterns which influenced the setting of the campaign. model susanne knipper from the society management feeding our golden birds… sneaking in on our guy was a friendly, but […]
editorial: STREETWISE
fashion and football fans unite in this story photographed by photographer russ flatt and art directed by ucef hanjani. ironically this was the story that started our collaborations with nike. view all work for editorial / art direction.
advertising: Aliph’s Jawbone ad campaign
jawbone is a product from aliph, a technology and wearable products company. aliph’s line of products include the jawbone UP wristbands and portable audio devices, jambox wireless speakers, the jawbone era and icon bluetooth headsets, and noise assassin technology. ceft and company was commissioned by aliph to create a series of visuals for their upmarket […]
press: style.com covers net-a-porter beauty event by ceft and company
“i was defying gravity… i got some good shots after a few attempts… and the pictures seemed to be a hit on… social media channels” above image style.com contributor scott lipps, with ceft and company’s creative director and co founder ucef hanjani at the net-a-porter event. scott lipps wrote: “in this day and age of social media massively consuming our lives, which is going to emerge as the winner for brands—social media marketing or traditional print ads (or both)? when an ad executive invited me to take part in the optical illusion that was the net-a-porter upside room the other day, of course i had to see what all the fuss was about…” “now why…
Advertising: adore fall / winter featuring model saara sihvonen
the print advertising campaign featuring model saara sihvonen for luxury japanese fashion brand adore. view all work for adore.
product/package design: moda operandi
ribbon and drawer shoe box magnetic base makes the boxes stackable and stable shopping bags. jewelry or accessory box. jewelry bag. luxury wooden hangers. logo and identity design. logo-marked monogrammed packing tissue. fabric garment bags with monogram and leather zipper accent tabs. boxes and packaging design. press kit and identity folder. suede shoe cloth. moda […]
digital: modular e-commerce website for white house black market
work-kit is a line of fashion work wear created by white house black market. what is unique about the line is that all the pieces work seamlessly together. meaning, you can mix any top from the collection with any bottom and make it look like a set, with corresponding buttons and all… the modern working […]
Digital: e-com vip access catalog for white house black market
the DNA of direct-mail: an alternative proposal for WHBM’s catalog mailers as envisioned by ceft and company new york. this was intended to change the way direct-mail results works, saving the company hundreds of thousands of dollars, and making the process easier for the fashion consumer. $370 million is spent annually in the US on […]
press: nike spsu features in v magazine
from the game-changing studio wrap to the sportswear pinnacle collection, the nike women’s spring/summer 2013 look book can compete. these sophisticated new silhouettes featured on nike’s superhumans, including US track and field champion allyson felix and US women’s soccer star alex morgan. under the creative direction of ucef hanjani from creative agency ceft and company, shot by santiago and mauricio and styled by V magazine’s own tom van dorpe, the nike women’s spring/summer 2013 look book is innovative, functional and a little avant-garde. view all work related to this…
