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appropriately complex hennessy

advertising: hennessy cognac campaign 2

July 24, 2009 by ceftandcompany

 “tomboy. appropriately complex. hennessy cognac.”   “vegetarian. man-eater. appropriately complex. hennessy cognac.”   “matchmaker. divorce attorney. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged cognac such as hennessy. the visual advertising campaign revolved around social settings that also embodied complex characters […]

Filed Under: Advertising, Hennessy Cognac, Wine / Spirits Tagged With: appropriately complex hennessy, Automobile, Avion, hennessy campaign, hennessy cognac, Hennessy cognac advertising campaign, liquor advertising, proximo, Sauvage, tomboy, vegetarian man-eater

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