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ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN – GARDENS

January 8, 2014 by ceftandcompany

“the art of fun” is back with S/S season three…  a summer afternoon in the garden…

this years spring /summer designs incorporated lush colors and playful tropical patterns which influenced the setting of the campaign.

model susanne knipper from the society management  feeding our golden birds…

sneaking in on our guy was a friendly, but mischievous crocodile…

lounging in a garden while fanning the flames, this seasons imagery reflected the calmer side of the brand.

pliner’s fringe sandal with its wooden heel inspired the look for this oversized straw hat.

the tropical pattern-designs used on various shoes, originally inspired the garden setting.

the theme for this round of  “art of fun” campaign, carried over whimsical elements while creating a more elegant and serene atmosphere. the touch of fun remained intact in some of the visuals but this time with a much more subtle approach. the bright colors used for the shoes radiated like flowers against the lush greenery, which was inspired by the collections theme.  view all work related to this project.

Filed Under: Advertising, Art / Fashion, Content Creation, Donald Pliner, Retail Tagged With: artful shoe advertising, Caleres, creative digital lab ad, DJP, donald pliner, luxury footwear advertising, new york award winning design agency, nyc design campaign, spring studio set, spring summer campaign, susanne knipper, the art of fun

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