designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″). the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be presented in milan this year […]
Content Creation
press: gigi hadid flaunts wardements orange babies hoodie for a good cause
“gigi hadid wearing her wardements x orange babies cropped hoodie benefiting pregnant HIV-infected women and their babies in africa…” daily mail: “gigi hadid flaunts taut tummy in $275 wardements x orange babies hoodie in NYC as her new reebok campaign drops. despite the 44f-degree chill, gigi hadid flaunted her taut tummy sans coat while headed […]
ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN – RESORT
“the art of fun” made in italy, these beautifully hand-crafted pumps, inspired this image of a bird cage. with its colorful tropics-inspired palette, and shimmering feathers gracing its silhouette, it was only apt to try and possess this little bird-of-paradise in our protective cage. they are a work of art… not to mention rather fun. […]
social media: donald pliner’s “the art of fun” S/S instagram takeover
after the completion of our “art of fun” campaign for donald pliner, ceft and company’s involvement expanded into the brand’s social media channels (an area where the brand needed some help). the instagram visual takeover spanned just over four weeks, and provided a perfect opportunity to continue the “art of fun” platform and express the […]
FILM: bruno magli’s premier fashion film “603” debuts at the 69th venice biennale
the film shot at the st. regis hotel in new york, premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, introduced the new […]
collateral: nike olympics etiquette book
nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions whre conducted with their retouchers and printers in separation of the files and the blending of […]
events: nylon magazine denim issue launch event with actress olivia wilde
the pop inspired nylon cereal box design by ceft and company was handed out to the guests including the amazed actress olivia wilde. iggy may not have approved! gene simmons sent a representative. marvin jarrett and significant other were joined by designer jeremy scott along with patricia arquette and a host of others. the nylon […]
Protected: Coming Soon: Google products influencer kit
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Film: “the double” featuring helena christensen for VS magazine
a film about winning and losing, love and lust, and the mysterious contents of a woman’s handbag. ceft and company has collaborated with various photographers and magazines in the past in the creation of editorial content, from numero homme in france, men’s club in japan, big magazine, soma and big report in US, doing bird […]
print: nike running collection for fall winter
master the elements: the nike running collection FW – above: women’s shield flash max jacket. still frame from nike’s “master the elements” film created and produced by ceft and company new york. men’s shield max jacket. women’s flash tight. women’s rain runner jacket. women’s rain runner jacket / women’s shield tight / women’s free 5.0 […]
collateral: WARDEMENTS deck of cards
designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″). the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be presented in milan this year […]
Advertising: donald pliner “the art of fun” f/w campaign
“the art of fun” campaign for donald pliner continues with this fall / winter installment of brand visuals for online and advertising. “the art of fun” idea was derived from the brands history and DNA, rooted in bold design-cues and innovative use of materials. the campaign idea and visuals were conceived, produced and created by […]
Advertising: donald pliner “the art of fun” s/s campaign
these are the images from the spring/summer donald pliner footwear print / outdoor campaign. all images were conceived, produced and created by ceft and company. throughout the brands history, pliner products have always been artful and playful via their utilization of special materials and unique accessories. researching deep into the brand’s personality inspired this theme, “the […]
ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN – GARDENS
“the art of fun” is back with S/S season three… a summer afternoon in the garden… this years spring /summer designs incorporated lush colors and playful tropical patterns which influenced the setting of the campaign. model susanne knipper from the society management feeding our golden birds… sneaking in on our guy was a friendly, but […]
press: jawbone visuals by ceft and company in british GQ
“what’s great about jawbone is that its practicality is more than backed up by its visual appeal; it is designed to look and feel like a piece of jewellry or eyewear.” ceft and company’s collaboration with jawbone produced certain visuals like the one above. these visuals were created to be offered exclusively to high-end style magazines that we saw fit to accentuate the beauty and precision of jawbone products. although we knew the images had to be ‘interesting’ and ‘different’ to boost the chances of publication, no one ever imagined receiving a full page image in such a prestigious and widely distributed magazine as GQ. the shots are proof that with a bit…
ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN VIDEO
“the art of fun” S/S video – bts “the art of fun” has returned for the summer. the whimsical theme has continued, this time with a resort collection leading the way. the bright vivid colors pop with a floral resemblance against the lush greenery. the imagery was inspired by the playful patterns and choice […]
collateral: nike joga bonito with photographer mark borthwick in play beautiful
the words “joga bonito” translate roughly into the “beautiful game” and it was first uttered by none other than brazilian legendary footballer pelé. with world cup approaching, nike commissioned ceft and company for the creation of this booklet, showcasing street players from around the world, often sporting their own nike apparel augmented with nike’s latest […]
press: whbm workkit TV commercial featured on oxygen show “the face” starring coco rocha
it is not often that a product commercial can find its way into general entertainment, but this one managed to do just that. the workkit commercial by ceft and company for white house black market utilized model coco rocha’s amazing talent in dance, making the spot a favorite showcase for coco. previously coco had worked with such brands as marc jacobs, lanvin, yves saint laurent, zac posen, stella mccartney and anna sui, securing her place as a multifaceted model. her work with whbm stood out, and her agent secured permission from the agency and the client to include the commercial as part of coco’s introduction in her show “the face” on oxygen. this was completely unsolicited, making…
product/package design: WHBM workkit modular “big box”
here at ceft and company we believe that with a solid campaign idea, and a multi-disciplinary agency like ours, each and every touch-point of the brand can become a piece of communication. work-kit is a line of fashion work-wear created by white house black market. what is unique about the line is that all the […]
bts: whbm alter ego featuring coco rocha
behind the scenes with ceft and company and model coco rocha as she challenges her alter ego to a dance-off for white house black market’s fall 2012 campaign. view all work related to this project.
print: nike white label lookbook with martien mulder
six spreads from the lookbook designed and produced by ceft and company for nike. photographer martien mulder was chosen for the 3 day shoot, while kenji toma was selected to shoot the still visuals. the line included nike’s exclusive white label and skateboard lines which are targeted to a more chic and forward international audience. […]
collateral: nike metro featuring the works of ryan mcginley and hrafnhildur arnardottir
nike art collaboration with photographer ryan mcginley and icelandic artist shoppy a.k.a. hrafnhildur arnardottir during new york fashion week. poster image by artists/photographer: ryan mcginley this was one of ryan mcginley’s first commercial projects prior to w magazine editorials and levis campaigns. icelandic artist shoppy a.k.a. hrafnhildur arnardottir created elaborate, bold yet feminine work for […]
social media: citizen nars, nars cosmetics social media campaign
“this is a wikipedia of makeup, created by individuals around the globe, and brought to you by NARS cosmetics. what cosmetic brand would not want to own that?” – ucef hanjani, creative director of ceft and company. this is a call to all citizens of the world. all contribution to citizen nars are submitted via […]
press: nike london 2012 olympics etiquette book featured on psfk
“the olympic medal ceremony provides the ultimate stage for winning athletes to be celebrated for achievement in their respective sports….or so says nike in its latest piece of olympics marketing, a slightly tongue-in-cheek style guide for american athletes, which provides tips on how to wear the iconic brand’s apparel during appearances on the medal stand or while on the scene in the olympic village. the hardbound volume, developed in partnership with creative agency ceft and company, is a throwback to earlier handbooks that doled out fashion advice alongside proper etiquette and conduct. the book’s chapters feature line illustrations accompanied by slightly over the top prose, as well as…
Advertising: Donald Pliner “The Art Of Fun” F/W Campaign Video
“the art of fun” F/W video – bts ceft and company new york has brought “the art of fun” to life once again for fall winter. this time, introducing the pliner brands latest designs through a playful video in an artistic gallery setting. inspiration from the unique brands latest designs resulted in a ceft and […]
digital: content and qr codes created by ceft and company for nike
user scans the qr code with mobile device to play product video. see one of the 6 videos below. six short clips created for nike by ceft and company during nike’s event in NYC, allowing users with iphone and other smart phones to tag and view the content for the launch of nike women’s apparel. […]
collateral: nike be free material designed and produced by ceft and company
the art folio consisting of specially ordered paper with rubberized coating and blind embossing with fabric spine and metal aglet, custom eyelet and cord closure. the art folio, unlike a typical booklet would open to reveal twelve 23″ x 16″ limited prints of french art photographer denis darzacq. insert detail of the front folio. the […]
digital: micro website for krug champagne – the making of the microsite
full screen animation upon entry. minimal navigation, exquisite taste. the history of a great brand and idea. the campaign: simply click on the items and hear the voice of anjelica huston explain the significance. or hear the voice of david lynch explaining his experience as a child and an usher at the JFK inauguration. […]
bts: Krug with Graydon Carter, David Lynch, Anjelica Huston, Buzz Aldrin and Jean Nouvel
le cabinet de curiosités short film includes interviews with director david lynch, editor-in-chief graydon carter, actress anjelica huston, astronaut buzz aldrin and pritzker prize winning architect jean nouvel. the film was created as part of the LVMH’s krug champagne communication effort and intended for use outside of france in various channels such as “le cabinet” […]
content creation: nike warriors pro performance apparel
1 of the 100 numbered masks and custom kits created for the launch of the warriors campaign, designed and created by ceft and company for nike. each kit included a mask and a sample of the pro performance apparel by nike, detailed information about the campaign and a sample of the product. a sample of […]
collateral: benjamin bixby lookbook for mens fashion line by andre benjamin (outkast)
lookbook art direction, photoshoot, design and production by ceft and company for benjamin bixby, the mens fashion line created by celebrity musician andre 3000 (outkast). styled by andrew richardson and exclusively launched at barneys new york. view all work for benjamin bixby.
collateral: spaceprojekt space sampler studio cds
cd packaging design project by ceft and company for spaceprojekt. a number of audio compilation discs were created by various DJ’s for spaceprojekt and sold exclusively through its website. here are 3 examples of the packaging design by ceft and company that created a consistent look but visually altered through various colors. view all work […]
content creation: moet and chandon radio program by ceft and company
moet & chandon approached ceft and company for the creation and production of a radio campaign for their nectar imperial, specifically targeted at urban club-goers in their 5 key states. moet’s platform had always been in fashion and style with annual sponsorships of NY fashion week and the like. cielo club new york city, to […]
