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advertising: adore fall / winter campaign with tanya dziahileva

February 19, 2021 by mwseq

beautiful model tanya dziahileva models the dark and luxurious fall/winter line for the japanese fashion brand adore. view all work related to this project.

Filed Under: Uncategorized

advertising: adore intimates

February 19, 2021 by mwseq

campaign proposal aimed at expanding the brand’s ready-to-wear fashion line. the lingerie campaign focuses on double page advertising inserts, using inspiration from the ready-to-wear and translating the material and designs into lingerie. view all work for adore.

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advertising: adore spring / summer campaign with model tanya dziahileva

February 19, 2021 by mwseq

advertising campaign for adore – japan – with model tanya d model tanya dziahileva strikes a pose (or three) for japanese fashion brand adore’s print and outdoor advertising campaign for their spring/summer line. view all work related to this project.

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advertising: adore fashion accessories campaign featuring model reid kastyn

February 19, 2021 by mwseq

photographed by glen luchford, two models were used and repeated in post to create this series of ads. this created a thread from ad to ad for adore’s debut hosiery line. view all work for adore.

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advertising: adore fall / winter with model shannan click

February 19, 2021 by mwseq

adore campaign photographed by our good friend dusan reljin print and outdoor campaign for japanese fashion brand adore’s fall/winter line. featuring american model shannan click view all work for adore.

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advertising: adore japan fall / winter campaign featuring ali michael

February 19, 2021 by mwseq

print campaign for japanese brand adore’s fall/winter campaign featuring model ali michael, photography by glen luchford, and creative direction by ceft and company. view all work for adore.

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collateral: special invitation for nike’s maria sharapova event

February 19, 2021 by mwseq

sent to an exclusive list of fashion editors, this curious object was intended to be noticed in a pile of invites at vogue and other fashion publications. it is an invite like no other; by way of weight, size, and finish. elegantly handwritten and visibly exclusive, the invitation’s request was to meet tennis starlet maria […]

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logo/identity: nike root

February 19, 2021 by mwseq

ceft and company created the nike root collateral material. ceft and company was also responsible for the nike root website. ceft and company was also responsible for the nike root event in portland, oregon. nike executives flew from all over the world to gather around one purpose: to communicate with a singular voice what exists […]

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logo/identity: alpha-a development

February 19, 2021 by mwseq

we designed the range of logos shared with fashion label alpha a. the range is impressive in itself; a reminder that naming and identity are first and foremost a very personal and subjective matter. what you may like may very well not be the one finally selected. guess which one made the cut? answer at […]

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advertising: lancôme color fever and collaser proposals

February 19, 2021 by mwseq

ceft and company collaborated with 133 lux in paris for the creation of the lancolm relaunch campaign at the time of its acquisition. norwegian photographer solve sundsbo was commissioned for the project and numerous campaigns were created by him and produced in uk and france. above are just a few examples of the proposed work […]

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advertising: lancôme color design lipstick campaign

February 19, 2021 by mwseq

this ad was art directed by ucef hanjani and shot with model daria werbowy and norwegian photographer solve sundsbo in london. the cosmetic advertisement focuses on the power that the range of color brings to its user; the domino effect. this idea not only showcases the range of colors in lancome’s lipsticks, but also injects […]

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advertising: lancôme beyond beauty campaign proposal

February 19, 2021 by mwseq

campaign proposal for lancôme cosmetics during the revamp of the brand. this was an elegant way to keep the iconic lancôme rose without altering its literal appearance. view all work for lancôme.

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logo/identity: flow architech

February 19, 2021 by mwseq

logo design and identity for “flow architech”, a new york based company with a focus on architecture and technology. the minimal logo and identity were featured in the japanese design publication, pie books. titled work in progress, the book entry showcased the work process behind each creation. view all work related to this project.

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identity/naming: shootdigital

February 19, 2021 by mwseq

ceft and company engaged with shoot digital in the identity for their website, including the logo, colors, and fonts.   

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advertising: target value print ads and outdoor billboards

February 19, 2021 by mwseq

“prices so low, you don’t have to hold back” under the creative direction of ucef hanjani, we created a campaign consisting of over 30 ads that showcased our client – target as well as their vendor partners by creating scenarios featuring quantities of the product being used in an unusual and non-traditional way. this benefitted […]

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advertising: target newspaper ads

February 19, 2021 by mwseq

a series of newspaper ads created, inline with targets witty image, for newyork time and other like publications. the ad campaigns premise was to do a spoof off of the ever present tiffany & co’s ads that graced the opposite pages of the publication. in good humor we mocked the pricey items on the tiffany […]

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advertising: adore japan fall / winter campaign featuring behati prinsloo

February 19, 2021 by mwseq

print campaign for japanese brand adore’s fall/winter campaign featuring the stunning behati prinsloo, photography by camilla akrans, and creative direction by ceft and company. view all work for adore.

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film: Target TV Spot – Charmin’s Guitar Kid

February 19, 2021 by mwseq

one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite a […]

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editorial: numero magazine – the house

February 19, 2021 by mwseq

editorial story for numero magazine paris. quest art directed by ucef hanjani. view all work for numéro.

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editorial: vogue nippon concrete jungle

February 19, 2021 by mwseq

this gravity-defying spread was shot by photographer karen collins for vogue nippon, with creative direction by ucef hanjani of ceft and company. view all work for karen collins.  

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advertising: nike soccer wild-posting campaign for event

February 19, 2021 by mwseq

invite for the nike event (front view) invite for the nike event (back view) nike: hackney marsch football/soccer nike: kaiser chiefs football/soccer nike: club parque football/soccer nike: cristiano ronaldo for li long football/soccer nike: cristiano ronaldo for diski football/soccer ceft and company collaboration on the colorful posters for nike’s global soccer campaign event. view all […]

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advertising: ibm blank screen campaign

February 19, 2021 by mwseq

ceft and company’s incredibly innovative and succinct advertising campaign for IBM and their blank screen initiative.

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advertising: jaguar xk8 campaign

February 19, 2021 by mwseq

this campaign was concieved under the creative direction of ucef hanjani during his tenure at ogilvy & mather new york. this was one of the first campaigns for jaguar cars to conjure a sense of fashion and lifestyle to the brand. photographed across the united states and mexico, from snow capped mountains to white sand […]

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editorial: the hunt – fur fashion story

February 19, 2021 by mwseq

shot partially in studio and partially at the museum of natural history, this simple editorial story created quite a stir, prompting some to call it not just fashion but “thoughtful fashion”. at the time, debates were heated over the resurgence of fur in the fashion industry;peta on one side and the fashion elite on the […]

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editorial: Skywalkers Mathias Kessler

February 19, 2021 by mwseq

editorial story by ceft and company new york and art direction by ucef hanjani. photographed by mathias kessler, styled by lisa mosko. view all work for editorial / art direction.

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editorial: self obsession with photographer olivia beasley

February 19, 2021 by mwseq

editorial men’s story art directed by ucef hanjani and photographed by olivia beasley. view all work for editorial / art direction.

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editorial: numero hommes – men without women

February 19, 2021 by mwseq

editorial story art directed by ucef hanjani for numero homme paris. view all work for numero.

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editorial: hong kong actress maggie cheung

February 19, 2021 by mwseq

the beautiful actress who eventually married french director olivier assayas and acted in wong kar-wai’s most iconic films such as days of being wild, in the mood for love, and as tears go by was selected by creative director ucef hanjani for a featured cover story in this editorial design project. the actress was interviewed […]

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editorial: interview with iggy pop

February 19, 2021 by mwseq

interview with music legend, iggy pop photographed by olaf heine and composed under the editorial art direction of ucef hanjani. view all work for editorial / art direction.

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editorial: house of incest lingerie photoshoot

February 19, 2021 by mwseq

a few pages from an erotic lingerie editorial story creatively directed by ucef hanjani. the title of the story “house of incest” derives from a slim volume of 72 pages written by anaïs nin and originally published in 1936. unlike her other novels, “house of incest” does not detail the author’s relationships with famous lovers […]

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editorial: headbangers – christian dior

February 19, 2021 by mwseq

headbanger fashion editorial story with photographer alex freund, featuring; christian dior, chanel, wolford, jil sander, alexander mcqueen, and sonia rykiel. view all work for editorial / art direction.

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editorial: Hairwear with photographer Mary Rozzi

February 19, 2021 by mwseq

editorial story hairwear editorial with photographer mary rozzi. art direction by ucef hanjani. view all work for editorial / art direction.

Filed Under: Uncategorized

editorial: girl on wood – lingerie and accessories photoshoot

February 19, 2021 by mwseq

in this photoshoot for the erotica issue, creative director ucef hanjani selected minimal pieces in order to emphasize luxury in each shot. using skin to amplify the exclusively black accessories and lingerie pieces, the campaign/story was held together by the camera’s static point of view and the reappearing untreated-block of wood. the lingerie campaign features […]

Filed Under: Uncategorized

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