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ceft and company explored fonts, pantone colors and techniques for the identity and logo development of luxury champagne brand krug. view all work related to this project.

full screen animation upon entry. minimal navigation, exquisite taste. the history of a great brand and idea.   the campaign: simply click on the items and hear the voice of anjelica huston explain the significance. or hear the voice of david lynch explaining his experience as a child and an usher at the JFK inauguration. […]

ceft and company has been commissioned by w hotels to work on branding and positioning for their hotels. the challenge for w arose with the saturation of the market by boutique hotels such as: the ian schrager company, andre balazs, and jt hospitality (thompson hotels) and the need for w to reassess its leadership position. […]

in addition to the advertising campaign created for champagne krug, ceft and company developed ideas and venues to bring the unprecedented access of the marketing campaign to life. these extensions were aimed at expanding the luxury houses’ market, and allowing an ongoing presence without compromising the brand stature and character. the core idea was to […]

“what is ceft and company… it’s a question we are still trying to put an answer to. ceft and company is an oddity of sorts. we are not a design studio or an ad agency. the best possible explanations were given to us by our client at dior, which were, “a dream lab” or “creative lab”. no place i know of, can invent/implement a strategy and execute it in a polished manner as we do. it’s the brains behind the beauty that is the ultimate goal. the challenge is to create meaningful design and dialogue which will always be in demand. design and advertising as we have come to know it, is dead. brands are looking for meaningful ideas that can be implemented into marketing and operations…

here’s a look at an interview with landon donovan, of the LA galaxy and the US national team, where the biggest challenge posted was in persistence of patience. we wonder if that microphone is worth something now? leading up to the world cup, ceft and company new york created the above viral video for web […]

an edited clip of some of the coverage and news on the nike warriors effort. the above mask was created by ceft and company as a PR tool for nike during the launch of nike’s warrior campaign. one hundred masks were produced, complete with custom steel cases containing one of the one hundred numbered masks, a sample of the pro performance apparel, detailed information about the campaign and product as well as a custom kit created for the launch of the warriors campaign. the curious mask was featured in numerous press publications as well as on various news stations such as ESPN, FOX, CBS and MTV. the mask was even worn by a news announcer during a primetime broadcast, giving a new, tough disposition to…

ceft and company engaged with japanese fashion brand adore for their spring/summer line featuring model alexandra tomlinson photographed by stefan indlekofer + claudia knoepfel as a print and outdoor advertising campaign. view all work for adore.

ceft and company helped conceptualize a viral video, envisioned to drive traffic and awareness for the launch of zegna cologna. the contest presented a chance to win a custom tailored suit manufactured by zegna. the portal site allows the user to enter a person’s name or nickname and have a customized video e-mailed to the […]

identity and logo design for spaceprojekt. view all work related to this project.

the fragrance launched by brainchild brent haas; the founder of spaceprojekt and a great supporter of various good causes. the launch of spacescent led to a slew of press articles and created a lot of buzz around the store. ucef hanjani was the creative consultant on spaceprojekt and recommended fuse to be commissioned to design […]

collateral designed for spaceprojekt. view all work related to this project.

various products designed by the agency for spaceprojekt store. view all work related to this project.

the spaceprojekt website mirrored the company’s elusive presence and remains to this day one of our favorite digital sites. view all work related to this project.

cd packaging design project by ceft and company for spaceprojekt. a number of audio compilation discs were created by various DJ’s for spaceprojekt and sold exclusively through its website. here are 3 examples of the packaging design by ceft and company that created a consistent look but visually altered through various colors. view all work […]

“style check” heads to cielo club in the meatpacking district of new york city for a chat with henry, the man that can keep you from getting in. henry talks about what he looks for in order to let you walk through the door, what a bottle costs, and if he ever has to wait […]

ceft and company engaged with jawbone on an extraordinary advertising campaign. this version of the ad was one of the special executions created for use in key publications in the UK, france and the US. the idea was to create alternative solutions to the main campaign that were customized for certain publications. jawbone is a product […]

“style check” catches up with globe trotter DJ cypha sounds over a glass of moet nectar to talk about the girls, the drinks and the music. where does today’s popular hip hop really come from? is it ever ok to ask a DJ for requests? and finally, do DJ’s really get all the girls?

jawbone is a product from aliph, a technology and wearable products company. aliph’s line of products include the jawbone UP wristbands and portable audio devices, jambox wireless speakers, the jawbone era and icon bluetooth headsets, and noise assassin technology. ceft and company was commissioned by aliph to create a series of visuals for their upmarket […]

“what’s great about jawbone is that its practicality is more than backed up by its visual appeal; it is designed to look and feel like a piece of jewellry or eyewear.” ceft and company’s collaboration with jawbone produced certain visuals like the one above. these visuals were created to be offered exclusively to high-end style magazines that we saw fit to accentuate the beauty and precision of jawbone products. although we knew the images had to be ‘interesting’ and ‘different’ to boost the chances of publication, no one ever imagined receiving a full page image in such a prestigious and widely distributed magazine as GQ. the shots are proof that with a bit…