FACEBOOK APP

“social media is a challenging medium for luxury brands. while it’s tempting and advantageous, it comes with many perils, namely lack of control and placement and associations with mass outlets. for NARS it was quite apparent that we had to start from scratch and custom build a website that was within the brands aesthetic and sensibility, while incorporating as many available social media channels as possible. we started with a custom interactive facebook app and fangate that allows NARS fans to see the top contestants in real time. the facebook app seamlessly directed traffic to the free standing website where users were able to experience NARS in its full glory. the site structure incorporated…