“inspired by california – shaped by scandinavia” that is the motto that two sneaker enthusiasts, and founders of kastel, use to explain their uniquely blended designs. the designers relaunched one of their favorite california-based sneaker brands from the 90’s, but this time built for a new purpose. the new kastel shoes are constructed with the […]
ceft and company
film: nike fall winter running collection
for this winter holiday, nike introduces their latest running gear suitable for all conditions. the apparel utilizes heat dispersion technology as well impressive reflective qualities that insure runner visibility and safety in the dark. the outer shells are of course rain and snow proof and yet deliver superior breath-ability. ceft and company new york collaborated […]
Advertising: never underdressed london underground fashion commercials
more mysterious videos from director/photographer karen collins in collaboration with ceft and company. the agency helped on the conception and production of the never underdressed series. view all work related to this project.
Advertising: Krug’s le cabinet de curiosités global ad campaign for LVMH’s uber luxury champagne krug
le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosités by david lynch, director of mulholland drive. le cabinet de curiosités by jean nouvel, winner of the pritzker prize for architecture. le cabinet de curiosités by anjelica huston, […]
events: net-a-porter beauty’s anniversary event in new york
“turning the world of beauty on its head” net-a-porter beauty anniversary event reached 13 million impressions in just 3 days. net-a-porter engages ceft and company new york to celebrate the 1 year anniversary of their beauty division. the agency worked with key clients to create, design, and produce an interactive and on-brand environment that […]
PRODUCT/PACKAGE DESIGN: DOM PERIGNON LIMITED EDITION
dom perignon limited edition bottle and sleeve with a low tack, tear-off label, indicating the vintage data. the insulating metallic sleeve can be removed from the black anodized-steel base with the removal of the tear-off label and a gentle twist. the limited edition bottle comes with an elongated note card that elegantly drops upon the removal of the […]
film: whbm alter ego tv commercial featuring coco rocha vs. coco rocha
following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the spot directed by matt bieler in collaboration with johan renck will launch on national TV in september. the series […]
social media: donald pliner social media contest
the brand’s original shoe box pursuant to our agency philosophy that every touch point is an opportunity to engage the consumer into the DNA of the brand, we embarked upon the “donald pliner art box” social media contest. turning a simple disposable packaging item into a brand message. above: one of many images from donald […]
collateral: nike olympics etiquette book
nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions whre conducted with their retouchers and printers in separation of the files and the blending of […]
advertising: adore spring / summer campaign featuring josephine skriver
on set with photographer lachlan bailey print campaign for adore photographed by lachlan bailey featuring model josephine skriver. view all work for adore.
Press: Vogue on model-approved label Wardements
Ward Stegerhoek is a man of many trades. The Dutch-born Vogue-minted hairstylist rose to fame in the early 1990s, taming the coifs of supermodels like Cindy Crawford, and has been working in the industry ever since. Now, however, he’s also making waves for his Instagram account @ward_hair. The feed features images of his editorial work; […]
Film: “the double” featuring helena christensen for VS magazine
a film about winning and losing, love and lust, and the mysterious contents of a woman’s handbag. ceft and company has collaborated with various photographers and magazines in the past in the creation of editorial content, from numero homme in france, men’s club in japan, big magazine, soma and big report in US, doing bird […]
logo/identity: the california project
logo and identity design for the california project. the california project is one of several cross disciplinary creative efforts by brent haas. it seeks to create a series of limited production pieces that intend to question the relationship between man and object. the client asked ceft and company to create an identity that reflects this duality of […]
social media: net-a-porter social media campaign results
net-a-porter engaged ceft and company to assist in their anniversary event for net-a-beauty, NAP’s beauty division that features hand-selected cosmetics and fragrances exclusively available at net-a-porter. on the left: CEO of luxury fragrance brand kilian, elisabeth noel jones, and on the right: beauty director of american vogue, sarah brown, with net-a-porter vice president, david olson. […]
testimonials
remi fritsch business director and director of bespoke berluti, paris – france “ucef has an outstanding understanding of brand dna’s and founding stories, as well as a natural affinity with luxury brands. a strategic thinker, he brings tremendous value in early stages of brand strategy work. he is also able to source remarkable talent for […]
print: nike running collection for fall winter
master the elements: the nike running collection FW – above: women’s shield flash max jacket. still frame from nike’s “master the elements” film created and produced by ceft and company new york. men’s shield max jacket. women’s flash tight. women’s rain runner jacket. women’s rain runner jacket / women’s shield tight / women’s free 5.0 […]
events: nike soccer event in new york city
“…the world of football, one pitch at a time. those touched by the sport know what elevates them from the rest. it is the passion they bring to the pitch or street each day from manchester to buenos aires, from soweto to brooklyn, nike has found inspiration in the most soulful elements of the world’s […]
press: collaborations in art, fashion and advertising – interview with creative director ucef hanjani
“for hanjani, uniting separate forces to create a more effective and result is a mantra. during a project for the nike free women’s apparel, which included print and film, he was determined to choose a photographer that would complement the brand. ‘nike’s inspiration comes from the streets and the sports that propel everyday people into global athletics,’ hanjani explains. ‘to express this, we contacted the gallery of a french art photographer, denis darzacq, who had no agent or commercial representative…we arranged a shoot that was not just in line with denis’ work, but true to nike’s brand.’ the ad features a woman dressed in the relevant…
editorial/art direction: allen ginsberg memoir of the beat era book design
“snapshot poetics – memoir of the beat era” by poet and photographer allen ginsberg. william s. burroughs and the beat society. jack kerouac photographed by allen ginsberg. william s. burroughs in his iconic hat and suit. ceft and company’s book design for snapshot poetics and the brilliant work of beat poet allen ginsberg. view all […]
digital: nike supernatural women lookbook
here is ceft and company’s latest installment for nike, in collaboration with photography duo, santiago and mauricio sierra and styled by tom van dorpe. the team’s creation was a visual platform delivering nike’s women’s spring/summer 2013 line. the result is an animated digital booklet where the images magically come to life, creating a unique and […]
advertising: Aliph’s Jawbone ad campaign
jawbone is a product from aliph, a technology and wearable products company. aliph’s line of products include the jawbone UP wristbands and portable audio devices, jambox wireless speakers, the jawbone era and icon bluetooth headsets, and noise assassin technology. ceft and company was commissioned by aliph to create a series of visuals for their upmarket […]
Product/Package design: le labo scented candles for ceft and company
scented as no other candle can be, by fabrice penot of le labo fragrances. featuring a soft matte rubber dipped glass base, used to stabilize the candles. soft-touch packaging labels hand-pressed in pure silver inks that are individually numbered. in collaboration with our good friends at le labo fragrances, we’re proud to share the final […]
press: style.com covers net-a-porter beauty event by ceft and company
“i was defying gravity… i got some good shots after a few attempts… and the pictures seemed to be a hit on… social media channels” above image style.com contributor scott lipps, with ceft and company’s creative director and co founder ucef hanjani at the net-a-porter event. scott lipps wrote: “in this day and age of social media massively consuming our lives, which is going to emerge as the winner for brands—social media marketing or traditional print ads (or both)? when an ad executive invited me to take part in the optical illusion that was the net-a-porter upside room the other day, of course i had to see what all the fuss was about…” “now why…
print: nike – the architecture of the body in motion
“mathematicians do not deal in objects, but in relations between objects; thus, they are free to replace some objects by others so lone as the relations remain unchanged. content to them is irrelevant; they are interested in form only.” -henri poincare in collaboration with nike, ceft and company helped create the platform, visuals and the […]
product/package design: drakkar noir packaging design
the original package for drakkar noir fragrances by guy laroche. ceft and company’s updated design for drakkar noir via l’oreal’s luxury division. the cap from the original bottle was replaced with an integrated atomizer creating a streamline uni-body form. however the original and iconic drakkar noir bottle remained an asset, and in the process of redesigning this, it […]
press: nars cosmetics rolls out new social media strategy
“social media is a challenging medium for luxury brands. while it’s tempting and advantageous, it comes with many perils, namely lack of control and placement and associations with mass outlets. for NARS it was quite apparent that we had to start from scratch and custom build a website that was within the brands aesthetic and sensibility, while incorporating as many available social media channels as possible. we started with a custom interactive facebook app and fangate that allows NARS fans to see the top contestants in real time. the facebook app seamlessly directed traffic to the free standing website where users were able to experience NARS in its full glory. the site structure incorporated…
Advertising: hennessy paradis
experience paradis. the worlds finest cognac. hennessy paradis, opens the gates of a refined, unique and elegant dimension. paradis is the fruit of successive blends that combine more than a hundred exceptional eaux-de-vie, aged for between 25 and 100 years. the print advert above had to say so much, yet with so little, we believe […]
collateral: radio dreams film poster design for butimar productions
film promotional poster intended for the international film festival circuit. promotional film poster for radio dreams. butimar productions is a nonprofit art organization dedicated to making world-class documentary/feature films. the organization has received numerous international awards for its work, many of which were selected for screenings at the the san francisco international film festival, rotterdam […]
collateral: supreme models special fashion week ss package design and production
all cards, carefully hand-wrapped in a white soft ribbon, prepare the expectation of the one who discloses it. excerpts from models.com – of the minute: “the new team at supreme was handed, earlier this year an abrupt and challenging task, which was to re-imagine one of the most extremely creative brands in modeling. their response […]
press: hypebeast on nike architecture of the body
“nike underlines movement – in its various forms – for its new lookbook showcasing forthcoming goods for fall 2015. for ladies, nike has continued to develop essential pieces that were engineered to both accentuate specific movement and create the uniform for the everyday athlete. highlights here include sculpture tights designed with bold prints for an array of expressions and sleeveless tech fleece hoodies. elsewhere, nike looks to the air max 95 and flyknit zoom agility sneakers as the basis for its brand of street style. ladies can get a feel for the collection here, and can head to nike’s website at the end of the month to purchase pieces for fall.”
Digital: e-com vip access catalog for white house black market
the DNA of direct-mail: an alternative proposal for WHBM’s catalog mailers as envisioned by ceft and company new york. this was intended to change the way direct-mail results works, saving the company hundreds of thousands of dollars, and making the process easier for the fashion consumer. $370 million is spent annually in the US on […]
Digital: nike supernatural women: animated book featuring alex morgan, paola espinosa and allyson felix
animation of ceft and company’s digital book for nike, in collaboration with photography duo, santiago and mauricio sierra. the team’s creation was a visual platform delivering nike’s women’s spring/summer 2013 line. the result is an animated digital booklet where the images magically come to life, creating a unique and stimulating experience in the art of […]
news: krug campaign wins a world luxury award
ceft and company’s campaign for LVMH’s exclusive krug champagne wins a gold at monaco’s world luxury awards.
