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ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN – RESORT

April 6, 2018 by ceftandcompany

“the art of fun”

made in italy, these beautifully hand-crafted pumps, inspired this image of a bird cage. with its colorful tropics-inspired palette, and shimmering feathers gracing its silhouette, it was only apt to try and possess this little bird-of-paradise in our protective cage. they are a work of art… not to mention rather fun.

“…the art of fun notion goes beyond pliner’s approach towards shoes… the art of fun is an exploration of style, it is a love for all things that go against the norm…

it is a reminder to never lose one’s sense of humor.

it is a call to never forget your freedom of expression.

your ability to curate a style that doesn’t follow the rules. it is the choice to stand out amongst the crowd, it is the act of pushing boundaries… especially your very own.” – DP

let the sun in…

just minutes from the beach…

collecting objects…

learning to fly…

…about last night  : )

“the art of fun” idea was born from our research into the brand’s DNA. when those four words were presented and approved, we took it upon ourselves to place meaning into them. each campaign, since the tagline’s inception, has taken a different angle on this very statement. “the art of fun” has brought to life the brand personality and given purpose and direction to all channels of communication. view all work related to this project.

Filed Under: Advertising, Art / Fashion, Content Creation, Donald Pliner, Retail, Strategy / Positioning Tagged With: boutique advertising agency new york, Caleres, calling, creative design agency, creative director ucef hanjani, DJP, donald pliner, dreslyn, karen collins photographer, luxury footwear advertising, new york award winning design agency, nyc design, resort season fashion campaign, savoir, spring studio set, spring summer photoshoot, the art of fun

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