“the art of fun” made in italy, these beautifully hand-crafted pumps, inspired this image of a bird cage. with its colorful tropics-inspired palette, and shimmering feathers gracing its silhouette, it was only apt to try and possess this little bird-of-paradise in our protective cage. they are a work of art… not to mention rather fun. […]
creative director ucef hanjani
advertising: salvatore ferragamo campaign by glen luchford
art direction : ceft and company new york for ferragamo. above are two of approximately ten executions created for salvatore ferragamo’s global campaign. the campaign was art directed by ceft and company’s creative director ucef hanjani and shot by film buff and filmmaker/photographer glen luchford. the château-de-voisins just outside paris was chosen as the perfect […]
FILM: bruno magli’s premier fashion film “603” debuts at the 69th venice biennale
the film shot at the st. regis hotel in new york, premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, introduced the new […]
Events: nike serena williams us open event in new york city
the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered by nike. the research and development was all done to keep athletes comfortably cool on the court, despite the controversial black outfits. in the 100+ degree heat of […]
press: big in japan, tokyo’s men’s club magazine features creative director ucef hanjani
september issue of men’s club, japan’s premier magazine on men’s style and fashion. ceft and company’s creative director ucef hanjani was featured in their september 2013 issue. he spoke about new york life, his work, and his favorite NY places. photographed by wataru shimosato, in the ceft and company offices. interview by noyuri tokiwa for […]
editorial: anti-portraits based on flemish master paintings
anti-portrait story photographed by karen collins styling by rushka bergman art directed by ucef hanjani this editorial story under the creative direction of ucef hanjani with photographer karen collins was based on flemish master paintings, including dutch painter jan vermeer. the story demonstrates an adept play on the meaning of identity and subject matter in […]
Advertising: adore fall / winter featuring model saara sihvonen
the print advertising campaign featuring model saara sihvonen for luxury japanese fashion brand adore. view all work for adore.
collateral: supreme models special fashion week ss package design and production
all cards, carefully hand-wrapped in a white soft ribbon, prepare the expectation of the one who discloses it. excerpts from models.com – of the minute: “the new team at supreme was handed, earlier this year an abrupt and challenging task, which was to re-imagine one of the most extremely creative brands in modeling. their response […]
press: nike spsu features in v magazine
from the game-changing studio wrap to the sportswear pinnacle collection, the nike women’s spring/summer 2013 look book can compete. these sophisticated new silhouettes featured on nike’s superhumans, including US track and field champion allyson felix and US women’s soccer star alex morgan. under the creative direction of ucef hanjani from creative agency ceft and company, shot by santiago and mauricio and styled by V magazine’s own tom van dorpe, the nike women’s spring/summer 2013 look book is innovative, functional and a little avant-garde. view all work related to this…
ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN VIDEO
“the art of fun” S/S video – bts “the art of fun” has returned for the summer. the whimsical theme has continued, this time with a resort collection leading the way. the bright vivid colors pop with a floral resemblance against the lush greenery. the imagery was inspired by the playful patterns and choice […]
advertising: fan di fendi fragrance
ceft and company is commissioned to ideate the next advertising campaign for fan di fendi perfume. view all work related to this project.
press: nike supernatural spring/summer lookbook starring allyson felix featured in the huffington post
nike microsite and its content created by ceft and company new york “nike is taking its apparel to a whole new level! the athletic wear mega brand has released a high-flying collection of images for its women’s spring/summer 2013 lookbook with help from one of our favorite olympic athletes, allyson felix, along with fellow olympians–alex morgan and paola espinosa. the ladies, who nike refers to as “superhumans,” displayed their world class athleticism and style by leaping, soaring, jumping and bending in a range of the brand’s newest threads. and “soaring” is a pretty accurate way to describe allyson’s career. not only did the 27-year-old track and field sprinter add two olympic gold…
press: la times highlights pepsi’s g-series pro event
“eli manning attended a gatorade g series pro bash in new york with NFL comrades including ladainian tomlinson and d’brickashaw ferguson. the athletes were treated to a tasting followed by foosball with about 100 guests at a loft in soho, where sean “diddy” combs made a cameo. we’re told that diddy–in an attempt to keep up with the sports stars?–skipped the elevator and opted to hike the eight flights of stairs to the loft space.” – the LA times ceft and company created this influencer event in new york for a select 75 guests–from the press elite, bloggers, and the world of professional sports. ceft and company turned giorgio deluca’s (of dean &…
BTS: nike rockstar event with jamie king at the dia new york
nike new york event: space design above and collateral below as one of nike’s creative agencies, ceft and company has worked with nike on a range of projects including the event for the launch of nike’s dance apparel. nike embarked on the creation of the “rock star workout”, a workout routine that would change gym-routines […]
case study: white house black market coco rocha tap dance commercial
ceft and company collaborated with fashion retailer white house black market for a span of approximately 14 months, producing three television spots. the spots proved to be successful for the company, boosting traffic to their stores and creating brand recognition in the industry. the company’s stock skyrocketed within 12 months of partnership, and while not […]
editorial: numéro homme magazine-paris – denim story design and art direction
ceft and company guest collaboration with numéro magazine for the special edition of numéro homme. cover story by karl lagerfeld, inset images by photographer karen collins. text used by permission from ‘the man who came from the past’ by george porcari. art direction/creative direction by ucef hanjani. view all work for editorial / art direction.
digital: nars cosmetics “makeup your mind” contest facebook app
ceft and company’s award winning social media campaign for NARS also included a custom fangate on facebook that encouraged users to “like” the NARS facebook page in order to get inside. once there, a custom app allowed users to see the “live feed” of top candidates from the NARS “makeup your mind, express yourself” contest. the contestants sat […]
print: nike white label lookbook with martien mulder
six spreads from the lookbook designed and produced by ceft and company for nike. photographer martien mulder was chosen for the 3 day shoot, while kenji toma was selected to shoot the still visuals. the line included nike’s exclusive white label and skateboard lines which are targeted to a more chic and forward international audience. […]
bts: nike SB lookbook with Terry Richardson
the nike lookbook was art directed and produced by ceft and company for nike. the agency contacted terry richardson making this terry’s first collaboration with nike in a series of projects that followed. view all work related to this project.
advertising: lancôme color design lipstick campaign
this ad was art directed by ucef hanjani and shot with model daria werbowy and norwegian photographer solve sundsbo in london. the cosmetic advertisement focuses on the power that the range of color brings to its user; the domino effect. this idea not only showcases the range of colors in lancome’s lipsticks, but also injects […]
press: ucef hanjani in the new yorker magazine volume 05
co-founder and creative director, ucef hanjani, photographed in the new yorker magazine for from new york portrait.
bts: on set with photographer max farago for nike 2012 london olympics
hannah holman in US flag scarf. photographer max farago (purple magazine) was commissioned for the visual language. ceft and company creative director ucef hanjani with nigel powell and nate tobecksen of nike. yuri pleskun in between takes. on set for our latest collaboration with nike – a 50’s inspired etiquette book intended for the press […]
logo/identity: supreme show-kit for new york fashion week
ceft and company new york collaborated with supreme model management in selection of model images, post production to create cohesive images out of disparate existing visuals, as well as the design and printing of the box and contents with in. view all work related to this project.
press: whbm the heart of workwear tv commercial featured on pop sugar
“everyone has co-workers who are a little cuckoo, but no one has a co-worker like coco. in her third commercial for white house black market, rocha shows off her signature dance moves — and engages in some fun workplace shenanigans — while her colleagues in a quiet office pay no mind. watch as rocha spins, slides, and tosses papers in this latest video, directed by ellen von unwerth under the creative direction of ucef hanjani.” – christina perez, pop sugar white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing…
Protected: advertising: diesel
There is no excerpt because this is a protected post.
bts: adore fall / winter with model josephine skriver
on set with the lovely josephine skriver at pier 59. photography by karen collins & creative direction by ceft and company. view all work related to this project.
press: nike london 2012 olympics etiquette book featured on limite magazine
“winning is good, but looking good as you win is kinda important too. nike released this tongue-in-cheek style guide for american athletes, which provides tips on how to wear the brand’s apparel during appearances on the medal stand or around the olympic village. the hardbound volume, developed in partnership with creative agency ceft and company, is a throwback to earlier handbooks that doled out fashion advice alongside proper etiquette and conduct. the book’s chapters feature line illustrations accompanied by slightly over the top prose, as well as the color photography of max farago, providing detailed instructions on everything from how to avoid unsightly t-shirt creep from beneath your team…
Protected: advertising: moët and chandon “endless possibilities”
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press: nars cosmetics “makeup your mind” new york launch party
topaz page-green. francois nars, american vogue editor grace coddington and calvin klein. francois nars and martha stewart. fashion icons, celebrities and friends graced NARS with their appearance on this big day. here are a few images from the launch party, held at cedar lake contemporary ballet theater in new york for the launch of “makeup […]
mobile app: nike supernatural women iPad app development
the digital book for nike functioned as an animated turn-page booklet with social media features. the HTML4 version of the campaign could be viewed on iOS devices. the full-screen feature placed the image front-and-center with functionality appearing as a hidden bar at the base. info button at the bottom left revels specs on the apparel, as well […]
digital: content and qr codes created by ceft and company for nike
user scans the qr code with mobile device to play product video. see one of the 6 videos below. six short clips created for nike by ceft and company during nike’s event in NYC, allowing users with iphone and other smart phones to tag and view the content for the launch of nike women’s apparel. […]
press: maria sharapova nike event invitation featured on design and design
ceft and company surpassed expectations with the invite for maria sharapova’s dinner announcing her professional relationship with nike. the physical invites were created to ensure they would be noticed, and were hand-delivered to key fashion editors in new york. the purpose was to meet maria sharapova and get to know the two sides of her story, the beautiful stylish maria, and the incredible and competitive tennis star that she is. the unusual invite brought in at least four times as many guests as nike had initially anticipated. the RSVP was so successful, nike extended the engagement to accommodate the interested parties. what’s more, is that the overwhelming success prompted nike to use the…
press: WHBM alter ego TV commercial featured in kenton magazine
“much like the previous season, the stunning coco rocha will return to be the face of white house black market’s fall 2012 campaign with a series of print and television advertisements. entitled ‘alter ego,’ the new tv spot will feature the supermodel doing more than just striking a fierce pose–instead, she will be tap-dancing a routine specifically created by broadway choreographer, laurin latarro. the campaign was created by new york based agency ceft and company, under the creative direction of ucef hanjani.” following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises…
