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360 communication

strategy/positioning: rebranding for revlon’s charlie fragrances

June 13, 2012 by ceftandcompany

ceft and company begins work on revlon’s historic brand “charlie”, in an effort to revive the iconic line that introduced charlie’s angel shelley hack, and the embodiment of a modern woman in their 1970’s advertisements. the project will engage the new york agency in market assessment and repositioning along with product redesign, scent creation, distribution […]

Filed Under: Art / Fashion, Beauty / Fragrances, Retail, Revlon, Strategy / Positioning Tagged With: 360 communication, 70's ads, charlies angel shelly hack, embodiment of a modern woman, new york based fragrance agency, revlon's historic brand charlie

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