silicone shell with a velvety-soft-touch finish. glass fragrance flacone. product design by ceft and company new york for fragrance packaging on behalf of revlon international. the elegantly folded shapes on this limited edition silicone shell not only protect but also display a beautiful glass fragrance flacone inside. the spectral signature shell is made of flexible […]
Revlon
product/package design: revlon’s charlie fragrance limited edition packaging proposal for relaunch
to revitalize revlon’s iconic fragrance brand, charlie, ceft and company proposed going back to the brand’s fragrance DNA and partnering up with a renowned fragrance designer to bring credibility back to the brand. the launch would begin with the creation of a limited edition perfume in order to generate press, and eventually use as guide […]
product/packaging design: revlon charlie tone-on-tone body fragrances
as part of the rebranding effort for revlon’s iconic fragrance charlie, ceft and company assisted in the naming of the new products, as well as the design of the new packaging range. charlie “electric blue” – naming by ceft and company for phase II of packaging work for revlon we created a range of 12 […]
Product/Packaging Design: Revlon’s Charlie Mnemonic Holiday Gift Packaging
external gift box, body spray packaging, and eau-de-toilette cartons all designed by ceft and company for revlon. for the holiday gift packs, ceft and company designed a lantern inspired open-face packaging for charlie, addressing the need to display the pack content, while eliminating the use of less desirable, and harmful, plastic windows. the design makes […]
product/packaging design: revlon charlie rio rebel
rio rebel limited edition body spray packaging design by ceft and company for revlon charlie charlie “rio rebel” – naming by ceft and company for phase II of packaging work for revlon we created a range of 12 body sprays (see body spray range) and 4 eaux de toilette (see EDT work here) in various colors […]
product/packaging design: revlon charlie eau-de-toilette packaging design
as part of the rebranding effort for revlon’s iconic fragrance charlie, ceft and company created the new packaging for the charlie eau-de-toilette range. ceft and company created the idea of the “wisp” for the revlon packaging design revamp. the wisps were photographed and different wisps were assigned to each of the eau-de-toilette scents. the tone-on-tone […]
product/packaging design: revlon charlie SRP packaging design
alternative media suggestions for charlie as part of the rebranding effort for revlon’s iconic fragrance charlie, ceft and company created the new packaging for the body-fragrance range. the small things matter… charlie body fragrances when displayed with the matching SRP (shelf-ready-packaging). the SRP lip was elevated to create better proportions and be used as billboard […]
Press: as featured in NY Times ceft and company to reintroduce revlon’s iconic brand charlie
“revlon, new york, chose ceft and company, new york, to help reintroduce the fragrance brand charlie. billings were not disclosed. the agency’s work will include packaging design.” ceft and company is thrilled to be the agency of choice for the rebranding of the iconic fragrance, charlie. charlie is one of revlon’s most iconic fragrance brands which made waves upon its original launch back in 1973. since then, the brand lost its cache and was pushed into drugstore distribution, with mainly body sprays as its core business. the original brand had such impact that even today, charlie is mentioned in nearly every fragrance launch strategy. ceft and company’s efforts will be to update…
strategy/positioning: revlon’s charlie – how to bring a ‘heritage brand’ back into the limelight
great history for one of the most successful fragrance brands of all time. charlie changed the world of perfume with a wink. an “a-to-z” brand stewardship is key in any revamping. plans for a limited-edition perfume launch are essential in recapturing the lead perfume position charlie once had. while charlie lost ground in the past […]
product/package design: revlon’s charlie holiday gift packaging
1- the metallic silver base-coat, revealed above on the edge band, was altered by a touch plate of 5% white and matte aqueous costing, to create a slightly less reflective and more of a matte “pewter-y” finish. charlie by revlon is one of the most historic and iconic brands in the world of fragrance. ceft […]
product/package design: for revlon’s iconic brand charlie’s eau de toilette range
charlie is one of revlon’s most iconic fragrance brands which made waves upon its original launch back in 1973. since then, the brand lost its cache and was pushed into drugstore distribution, with mainly body sprays as its core business. the original brand had such impact that even today, charlie is mentioned in nearly every […]
product/package design: revlon’s charlie limited edition packaging design
all the charlie fragrances inside the limited edition box included a clear double glass bottle. body spray declination for store distribution. eau de toilette boxes and bottles. revlon’s charlie in-store display insuring recognition and brand awareness in a crowded environment. view all work for revlon.
product/package design: revlon’s charlie redesign proposal for body fragrance
ceft and company new york was engaged by revlon UK for the relaunch of charlie fragrance brands. the agency created a 5-year plan that included positioning, identity, brand partnerships, exclusive distribution plans, scent creation, as well as packaging design and limited edition bottles. the first element due to be revealed to the UK public was […]
press: charlie packaging selected in graphis design annual
revlon’s charlie new design packaging by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals. view all work related to this […]
identity/naming: Charlie Electric Blue
ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes. a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage. the agency also was responsible for the product and package designs […]
strategy/positioning: rebranding for revlon’s charlie fragrances
ceft and company begins work on revlon’s historic brand “charlie”, in an effort to revive the iconic line that introduced charlie’s angel shelley hack, and the embodiment of a modern woman in their 1970’s advertisements. the project will engage the new york agency in market assessment and repositioning along with product redesign, scent creation, distribution […]
product/package design: body fragrance packaging design for revlon’s iconic brand charlie
iconic charlie red… one of the original scents launched by revlon here in its new “wisp design” packaging. charlie is one of revlon’s most iconic fragrance brands, which made waves upon its original launch back in 1973. ceft and company was engaged in an effort to update the brand image, starting with the product packaging. […]
logo/identity: charlie logo and identity development
as part of a broader re-branding effort for revlon’s historic brand, charlie, ceft and company created an updated version of the brand iconic logo and identity. view all work related to this project.
product/packaging design: revlon charlie peach passion
peach passion limited edition body spray packaging design by ceft and company for revlon charlie for phase II of packaging work for revlon we created a range of 12 body sprays (see body spray range) and 4 eaux de toilette (see EDT work here) in various colors and scents… however the time came to create a […]
Product/package design: Revlon’s Charlie all white holiday gift pack
charlie white-on-white holiday gift pack. “the right attitude will get you everywhere…” “… here are three to start with, chic, black, and pink” holiday gift packaging for charlie fragrances intended for the UK market. the packaging utilizes pearl-finish foil, along with emboss and deboss patterns, to create a clean white-on-white gifting item for the holidays. […]
press: charlie packaging featured in the dieline
quotes from the dieline: “the relaunch program encompasses; positioning, exclusive distribution, naming, scent creation, packaging design and a flagship limited edition bottle that will be introduced across a 3 years plan and had begun in 4th quarter of 2013. in it’s phase 1, the packaging of charlie eau de toilettes and body fragrances was completed and the products are planned for distribution in the later half of q1 starting with the uk market…” “charlie was a fire starter. she did things her way. charlie was credited for many firsts, such as: first cosmetics company to feature an african american woman in it’s advertising, and the first fragrance advertising to feature a women…
press: charlie new packaging as featured on carton magazine
ceft-and-company-revlon-charlie-fragrance-relaunch-carton-magazine
“toute première fragrance lancée mondialement par revlon en 1975, l’historique charlie s’offre une nouvelle jeunesse orchestrée par l’agence new-yorkaise ceft and company.
ce parfum revlon vous dit forcément quelque chose ! affublé d’un prénom féminin, ce floral sensuel (mêlant vanille, santal, mousse de chêne, oeillet, jacinthe ou encore pêche) est le symbole même de toute une génération. charlie finalement, c’est cette femme active américaine : une business woman toujours nickel, le brushing impeccable et les mains for ever glissées dans les poches de son pantalon. une vraie petite révolution dans le monde de la publicité. plus fort encore : la marque peut se vanter d’avoir été la première entreprise de cosmétiques à représenter une afro-américaine dans ses pubs ou bien même d’avoir fait travailler une toute jeune sharon stone, en 1983 (vidéo ci-dessous). re-lancée ces jours-ci, la fragrance devrait faire trembler tous les héritiers (chloé en tête) parfois très (trop ?) inspirés par l’univers de l’américain revlon… supervisé ainsi par l’agence ceft and company (parmi ses clients fendi, nars ou nike), le lifting de charlie donnerait presque envie de passer sur le billard. au programme (entre autres) : un nouveau positionnement de la marque, une distribution exclusive (sur le marché british d’abord) et des nouveaux packagings. notre coup de coeur : les emballages façon paquet de clopes, ornés de gracieuses volutes. pas franchement politiquement correct mais c’est ça qui est bon!”
press: new packaging for the revlon charlie fragrances revives a classic featured in trendhunter
“in preparation for the relaunch of the revlon “charlie” perfume, the ‘ceft and company new york’ creative agency was put to the task of rebranding revlon’s iconic fragrance with fresh packaging.
when it first came out, the charlie brand was a frontrunner in fragrance. the cosmetics company is linked to many firsts in marketing, including being the first to feature an african american woman, as well as the first to depict a woman wearing pants. although the popularity of charlie has dwindled since it first came out, the brand’s spirit is still as strong as ever.
in its refreshed packaging, the charlie fragrances are represented as colorful essences in colors like hot pink, charcoal, red and peach. as the ceft and company new york describes, ‘the new packs look and feel like the very scents they contain.'”
