to revitalize revlon’s iconic fragrance brand, charlie, ceft and company proposed going back to the brand’s fragrance DNA and partnering up with a renowned fragrance designer to bring credibility back to the brand. the launch would begin with the creation of a limited edition perfume in order to generate press, and eventually use as guide […]
charlie revlon
Product/Packaging Design: Revlon’s Charlie Mnemonic Holiday Gift Packaging
external gift box, body spray packaging, and eau-de-toilette cartons all designed by ceft and company for revlon. for the holiday gift packs, ceft and company designed a lantern inspired open-face packaging for charlie, addressing the need to display the pack content, while eliminating the use of less desirable, and harmful, plastic windows. the design makes […]
product/package design: revlon’s charlie holiday gift packaging
1- the metallic silver base-coat, revealed above on the edge band, was altered by a touch plate of 5% white and matte aqueous costing, to create a slightly less reflective and more of a matte “pewter-y” finish. charlie by revlon is one of the most historic and iconic brands in the world of fragrance. ceft […]
product/package design: for revlon’s iconic brand charlie’s eau de toilette range
charlie is one of revlon’s most iconic fragrance brands which made waves upon its original launch back in 1973. since then, the brand lost its cache and was pushed into drugstore distribution, with mainly body sprays as its core business. the original brand had such impact that even today, charlie is mentioned in nearly every […]
product/package design: revlon’s charlie limited edition packaging design
all the charlie fragrances inside the limited edition box included a clear double glass bottle. body spray declination for store distribution. eau de toilette boxes and bottles. revlon’s charlie in-store display insuring recognition and brand awareness in a crowded environment. view all work for revlon.
