1- the metallic silver base-coat, revealed above on the edge band, was altered by a touch plate of 5% white and matte aqueous costing, to create a slightly less reflective and more of a matte “pewter-y” finish. charlie by revlon is one of the most historic and iconic brands in the world of fragrance. ceft […]
charlie revlon fragrance
product/package design: body fragrance packaging design for revlon’s iconic brand charlie
iconic charlie red… one of the original scents launched by revlon here in its new “wisp design” packaging. charlie is one of revlon’s most iconic fragrance brands, which made waves upon its original launch back in 1973. ceft and company was engaged in an effort to update the brand image, starting with the product packaging. […]
logo/identity: charlie logo and identity development
as part of a broader re-branding effort for revlon’s historic brand, charlie, ceft and company created an updated version of the brand iconic logo and identity. view all work related to this project.
