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press: oh-so-coco features whbm’s a musical odyssey

May 18, 2012 by ceftandcompany

“if you were watching tv yesterday, you may have caught the premiere of my new whbm commercial. quite a few people did, and i was so happy to receive such encouraging feedback!” “yes I did all my own stunts and still have the bruises to prove it!” “white house black market asked me to tap dance for their next tv campaign….the inspiration for my performance was the recent hit film ‘the artist’, and i can’t wait to show you the finished product (i’m still sore from the days of rehearsal). see some behind-the-scenes pictures of my rehearsal above, thanks to the great creative team at ceft & company.” the beautiful coco rocha posting on her…

Filed Under: Press, Retail, TV / Films, WHBM Tagged With: ceft and company, coco, coco rocha, commercial, model coco rocha, tv commercial, tv spot, ucef hanjani, whbm, white house black market, white house black market commercial

film: whbm a musical odyssey tv commercial by johan renck featuring coco rocha

March 13, 2012 by ceftandcompany

the spot was inspired by the “work-kit,” a line of carefully designed modular workwear by white house black market. for this season, the line consisted of mainly black and white looks with the insertion of a single color…. red. the spot was shot accordingly and in just 2 days, on film, not digital, by swedish […]

Filed Under: Advertising, Retail, Strategy / Positioning, TV / Films, WHBM Tagged With: Avion, camillaaustralia, ceft and company, coco, coco rocha, commercial, johan renck, tap-dancing, whbm, white house black market, workkit

bts: whbm a musical odyssey from coco rocha’s tap rehersal

March 9, 2012 by ceftandcompany

the amazing coco rocha rehearses with choreographer ryan kasprzak for the WHBM TV commercial directed by swedish director johan renck for ceft and company. the commercial was launched monday february 20th on network television and cable; including such channels and programs as ABC, access hollywood, extra, bravo and E!. see coco’s post on her site. […]

Filed Under: Advertising, Retail, TV / Films, WHBM Tagged With: ceft and company, coco rocha, commercial, johan renck, ryan kasprzak, savoir, tap-dancing, whbm, white house black market

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