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luxury agencies

strategy/positioning: fan di fendi – the new fragrance by fendi

July 1, 2010 by ceftandcompany

after the less-than-optimum results with the last fendi fragrance, palazzo, and the withdrawal of all fendi fragrances from the markets, fendi commissioned ceft and company new york on a positioning and strategy development for an entirely new signature fragrance. with the luxury world entering a new era, fendi turned to ceft and company with very […]

Filed Under: Art / Fashion, Beauty / Fragrances, Fendi, Luxury, Strategy / Positioning Tagged With: bottle design, ceft and company, delphine lebeau-krowiakj, FAN DI FENDI, FASHION, FENDI, FENDI FRAGRANCE, fendi fragrances, fragrance, IM16, luxury advertising, luxury agencies, new fragrances, new york, new york city agencies, palazzo, scents, september, STRATEGY / POSITIONING, women

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