ceft and company is commissioned to ideate the next advertising campaign for fan di fendi perfume. view all work related to this project.
Fendi
strategy/positioning: fan di fendi – the new fragrance by fendi
after the less-than-optimum results with the last fendi fragrance, palazzo, and the withdrawal of all fendi fragrances from the markets, fendi commissioned ceft and company new york on a positioning and strategy development for an entirely new signature fragrance. with the luxury world entering a new era, fendi turned to ceft and company with very […]
