nike new york event: space design above and collateral below as one of nike’s creative agencies, ceft and company has worked with nike on a range of projects including the event for the launch of nike’s dance apparel. nike embarked on the creation of the “rock star workout”, a workout routine that would change gym-routines […]
the dance
film: nike rockstar video of workout with choreographer jamie king at DIA new york
choreographer jamie king (madonna, michael jackson, prince) created the nike dance routine, to help launch nike rockstar workout. the event took place at DIA art center in new york. location, design and production by: ceft and company new york. view all work related to this project.
