UROK uses music + art to change the way we look at mental health awareness. an inside look into the process of the logo and identity design by ceft and company new york for UROK foundation. UROK founded by marvin scott jarrett (co-founder and former editor of nylon magazine and raygun), is a non for profit […]
Events
Events: nike serena williams us open event in new york city
the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered by nike. the research and development was all done to keep athletes comfortably cool on the court, despite the controversial black outfits. in the 100+ degree heat of […]
events: net-a-porter beauty’s anniversary event in new york
“turning the world of beauty on its head” net-a-porter beauty anniversary event reached 13 million impressions in just 3 days. net-a-porter engages ceft and company new york to celebrate the 1 year anniversary of their beauty division. the agency worked with key clients to create, design, and produce an interactive and on-brand environment that […]
events: nylon magazine denim issue launch event with actress olivia wilde
the pop inspired nylon cereal box design by ceft and company was handed out to the guests including the amazed actress olivia wilde. iggy may not have approved! gene simmons sent a representative. marvin jarrett and significant other were joined by designer jeremy scott along with patricia arquette and a host of others. the nylon […]
events: nike soccer event in new york city
“…the world of football, one pitch at a time. those touched by the sport know what elevates them from the rest. it is the passion they bring to the pitch or street each day from manchester to buenos aires, from soweto to brooklyn, nike has found inspiration in the most soulful elements of the world’s […]
event design and production: compilation video
view the full ice sculpture installation here. this compilation of our work includes a few of ceft and company’s collaborations with nike, LVMH, pepsi, nars along with other international brands. the diversity in each production or event is as eclectic as the challenges we were presented with. if there is an overarching sense of “style” […]
press: collaborations in art, fashion and advertising – interview with creative director ucef hanjani
“for hanjani, uniting separate forces to create a more effective and result is a mantra. during a project for the nike free women’s apparel, which included print and film, he was determined to choose a photographer that would complement the brand. ‘nike’s inspiration comes from the streets and the sports that propel everyday people into global athletics,’ hanjani explains. ‘to express this, we contacted the gallery of a french art photographer, denis darzacq, who had no agent or commercial representative…we arranged a shoot that was not just in line with denis’ work, but true to nike’s brand.’ the ad features a woman dressed in the relevant…
press: style.com covers net-a-porter beauty event by ceft and company
“i was defying gravity… i got some good shots after a few attempts… and the pictures seemed to be a hit on… social media channels” above image style.com contributor scott lipps, with ceft and company’s creative director and co founder ucef hanjani at the net-a-porter event. scott lipps wrote: “in this day and age of social media massively consuming our lives, which is going to emerge as the winner for brands—social media marketing or traditional print ads (or both)? when an ad executive invited me to take part in the optical illusion that was the net-a-porter upside room the other day, of course i had to see what all the fuss was about…” “now why…
press: PEPSI g-series pro event featured in life magazine
pepsi co. reaches out to ceft and company for their GSP launch event. ceft and company created this influencer event in new york for a select 75 guests–from the press elite, bloggers, and the world of professional sports. ceft and company turned giorgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and life are inseparable. eli manning and ladainian tomlinson battled each other over a game of foosball, and diddy took the athletes route and climbed the eight floors of stairs in order to get to the party floor and lived to tweet about it. from the event, more than 100 stories were generated, including MTV, the wall street journal and…
fashion: ceft x wardements V-3d beanie at the v magazine pop-up event
wardements pop-up shop by V magazine presented by inez and vinoodh during new york fashion week friends, georgia fowler and alexandra agoston “see the world through wards eyes” the limited production ceft x wardements V-3d beanie along with wardements deck of playing cards designed by ceft and company exclusively for the event were on hand […]
strategy/positioning: revlon’s charlie – how to bring a ‘heritage brand’ back into the limelight
great history for one of the most successful fragrance brands of all time. charlie changed the world of perfume with a wink. an “a-to-z” brand stewardship is key in any revamping. plans for a limited-edition perfume launch are essential in recapturing the lead perfume position charlie once had. while charlie lost ground in the past […]
press: la times highlights pepsi’s g-series pro event
“eli manning attended a gatorade g series pro bash in new york with NFL comrades including ladainian tomlinson and d’brickashaw ferguson. the athletes were treated to a tasting followed by foosball with about 100 guests at a loft in soho, where sean “diddy” combs made a cameo. we’re told that diddy–in an attempt to keep up with the sports stars?–skipped the elevator and opted to hike the eight flights of stairs to the loft space.” – the LA times ceft and company created this influencer event in new york for a select 75 guests–from the press elite, bloggers, and the world of professional sports. ceft and company turned giorgio deluca’s (of dean &…
BTS: nike rockstar event with jamie king at the dia new york
nike new york event: space design above and collateral below as one of nike’s creative agencies, ceft and company has worked with nike on a range of projects including the event for the launch of nike’s dance apparel. nike embarked on the creation of the “rock star workout”, a workout routine that would change gym-routines […]
digital: content and qr codes created by ceft and company for nike
user scans the qr code with mobile device to play product video. see one of the 6 videos below. six short clips created for nike by ceft and company during nike’s event in NYC, allowing users with iphone and other smart phones to tag and view the content for the launch of nike women’s apparel. […]
events: nike considered in new york city at the new 7 world trade center
ceft and company was assigned the design production and location sourcing of the nike considered event in nyc. the event was to focus on the environmental leadership programs at nike and the future plans for greener production. the 57th floor location at the new 7 world trade center was secured for the event and built […]
press: net-a-porter beauty event as featured in fashion bomb daily
“beauty isn’t really my bag, though i’m starting to dip my toe in it because it’s fun, attainable, and let’s be honest: who doesn’t like to shine? i was invited to net-a-porter’s beauty anniversary yesterday, and in addition to taking snazzy pix like the one below, i was able to find out about a few fabulous products that i’ll have try out soon. i don’t do nearly enough beauty posts, but i might just get it started! these fun pictures are the brainchild of ucef hanjani of ceft and company. he basically created a room where the chair and bags were on the ceiling. we walked in and posed. then the camera flipped us upside down. cool, right?”
events: nike shox yoga event in new york
ceft and company designed and produced the space for a week long yoga event in new york sponsored by nike. view all work for events.
events: nike metro featuring the works of ryan mcginley and hrafnhildur arnardottir
event produced through black frame in collaboration with nike and designs by ceft and company. posters of hrafnhildur arnardottir work, created and produced by ceft and company for nike. installation by icelandic artist shoppy a.k.a. hrafnhildur arnardottir. ryan mcginley artwork displayed at the event. see the invite and the press kit created by ceft and […]
collateral: ligne roset at art basel miami
ceft and company engaged with french luxury furniture design house ligne roset, helping to strategize their distinguished presence at art basel miami. the collaboration was for the launch of erwan and ronan bouroullec’s award-winning facett chairs. the highly-flexible and modularized chairs are now part of the permanent collection at the museum of modern art (MoMA). unfortunately, […]
events: LVMH champagne krug: advertising campaign extensions
in addition to the advertising campaign created for champagne krug, ceft and company developed ideas and venues to bring the unprecedented access of the marketing campaign to life. these extensions were aimed at expanding the luxury houses’ market, and allowing an ongoing presence without compromising the brand stature and character. the core idea was to […]
events: PEPSI G-SERIES PRO launches event in new york city for athletes and influencers
the event and other efforts gathered 119 million impressions, 81 million of them just from the one night new york event design and produced by ceft and company. ceft and company created this influencer event in new york for a select 75 guests–from the press elite, bloggers, and the world of professional sports. ceft and […]
press: nylon denim event starring olivia wilde featured on guest of a guest
ceft-and-company-nylon-magazine-event-olivia-wilde-sky-bar-mondrian-hotel-guest-of-a-guest
“chris pine, samantha ronson, nicky hilton and more join hosts olivia wilde and marvin scott jarrett at skybar to celebrate nylon’s august denim issue.
where: skybar who was there: olivia wilde, nicky hilton, paris hilton, samantha ronson, chris pine, patricia arquette, jeremy scott, allison melnick, patrick fugit, amanda luttrell garrigus, dani stahl, stephen bishop, tyler blackburn rob mayes, marvin scott jarrett, jaclyn jarrett, josh henderson, gillian zinser, george kotsiopoulos, liam mcintyre, dawn olveri, brea grant. other details: in honor of the august denim issue, nylon teamed up with volcom to throw one of their many issue parties hosted by cover girl olivia wilde. a young mix of l.a.’s fashion set, music peoples, actors and general scenesters turned out of the outdoor soiree under the stars at skybar where they swilled and mingled to the tunes of dj lindsay luv and dj adam 12. as you may have gathered, power was restored after the outage the night prior along sunset strip that forced skybar to cancel their mondrian sessions live performance by cults (don’t worry, we hear they’re rescheduling for the fall) so the music was bumping throughout the poolside fete.”
film: nike rockstar video of workout with choreographer jamie king at DIA new york
choreographer jamie king (madonna, michael jackson, prince) created the nike dance routine, to help launch nike rockstar workout. the event took place at DIA art center in new york. location, design and production by: ceft and company new york. view all work related to this project.
bts: nike rockstar – smart ways to maximize efforts for doing bird magazine
fashion photographer karen collins was commissioned by ceft and company to photograph a story staged at the nike event venue designed by the agency. the story ran in the alternative fashion publication “doing bird” and mixed in vintage couture with nike’s latest dancewear. this was a smart way to maximize efforts in the announcement of […]
events: nike speed olympics event in new york city
the speed event was held in new york city for nike’s launch of their olympic speed suits. ceft and company was engaged in the art direction and design of the event space at the ace gallery located on hudson street. all the lighting, cabinetry and furnishings were custom designed and built. the show included commissioned […]
events: nike speed in new york city
lookbooks featuring photographs by barnaby roper. this space, secured and built out by ceft and company, was used for the nike shoot as well as for an event presenting the new line of nike sportswear to the editors of various magazines and publications. view all work related to this project.
case study: PEPSI product launch efforts tally near 120 million impressions in just a few weeks
ceft and company created this influencer event for pepsi’s g-series pro in new york for a select 75 guests; including those from the press elite, bloggers, and the world of professional sports. the agency turned georgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and […]
events: PEPSI G-SERIES PRO – athletes only please! diddy crashes our influencer event in nyc
at the entry to the event, greeters offer the elevator or the stairs to the guests. a sign near entry to stairs reads “athletes” while the sign next to elevators reads “all others”. the guests had to choose and you’d be surprised how many chose the stairs, despite the presence of many high heels. live […]
press: nike considered unveiling new products
“nike inc unveiled a line of more eco-friendly products on tuesday which aim to use more sustainable, recyclable materials that should also translate into better profit margins for the future. that strategy will help the world’s largest maker of athletic shoes and apparel keep its stride as consumers worldwide cut back on spending on worries about a deepening financial crisis, its top executive told reuters.” nike considered unveils their new campaign featured in stv online discussing their usage of recyclable materials and environmentally friendly products. the creative design for the project and the launch event was executed by ceft and company new york. the event’s interior,…
press: nike considered in freshness mag
“whether it be in the political arena, business circle, or social gathering, the current hot topic is to think green and how to implement these green ideas into our daily lives. so to reaffirm their commitment to the sustainability initiative, nike today debuted the company’s next major step in its evolution with nike considered design – an ambitious expansion based on the principles behind its already popular nike considered product line.” ceft and company was assigned the design production and location sourcing of the nike considered event in nyc. the event was to focus on the environmental leadership programs at nike and the future plans for greener production. the 57th floor…
nike environments: space and retail design proposals
proposals and ideations for various nike spaces as envisioned by ceft and company. above the display of the launch event for nike speed, along with proposed hedge labyrinth entry way. view all work related to this project.
collateral: special invitation for nike’s maria sharapova event
sent to an exclusive list of fashion editors, this curious object was intended to be noticed in a pile of invites at vogue and other fashion publications. it is an invite like no other; by way of weight, size, and finish. elegantly handwritten and visibly exclusive, the invitation’s request was to meet tennis starlet maria […]
advertising: nike soccer wild-posting campaign for event
invite for the nike event (front view) invite for the nike event (back view) nike: hackney marsch football/soccer nike: kaiser chiefs football/soccer nike: club parque football/soccer nike: cristiano ronaldo for li long football/soccer nike: cristiano ronaldo for diski football/soccer ceft and company collaboration on the colorful posters for nike’s global soccer campaign event. view all […]
