city of portland: image of place before the event.
the set design and event production were handled by ceft and company new york, taking place in portland oregon. the event incorporated the colors developed in the nike root identity project, also created by ceft and company.
nike executives flew from all over the world, gathering around one purpose: to communicate with a singular voice what exists at the core of one of the most relevant companies today.
nike root. the perpetual core of nike.
ceft and company was also responsible for the nike root naming and identity.
ceft and company created the nike root website.
ceft and company was also responsible for the nike root collateral material.
this project entailed naming, identity development, digital, social media site, event production and design, product design and collateral and packaging, all completed under one roof at ceft and company new york. view all work related to this project.
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