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Digital: nike supernatural women: animated book featuring alex morgan, paola espinosa and allyson felix

July 7, 2013 by ceftandcompany

nike-spsu13-supernatural-digital-lookbook

animation of ceft and company’s digital book for nike, in collaboration with photography duo, santiago and mauricio sierra. the team’s creation was a visual platform delivering nike’s women’s spring/summer 2013 line. the result is an animated digital booklet where the images magically come to life, creating a unique and stimulating experience in the art of motion. the booklet features olympic medalists allyson felix, alex morgan, paola espinosa and kira dikhtyar. you can view the microsite on nike inc. and interact with the book as users did on launch, page by page. view all work related to this project.

Filed Under: Digital, Nike Tagged With: alex morgan, allyson felix, camillaaustralia, ceft and company, ceft and company nike, kira dikhtyar, london 2012 olympics, london olympics 2012, NIKE, nike digital, nike spsu 2013, nike spsu13, nike supernatural, nike womens spring summer 2013, paola espinosa, photographer santiago and mauricio sierra, rbk, supernatural women

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