for this winter holiday, nike introduces their latest running gear suitable for all conditions. the apparel utilizes heat dispersion technology as well impressive reflective qualities that insure runner visibility and safety in the dark. the outer shells are of course rain and snow proof and yet deliver superior breath-ability. ceft and company new york collaborated […]
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social media: donald pliner’s “the art of fun” S/S instagram takeover
after the completion of our “art of fun” campaign for donald pliner, ceft and company’s involvement expanded into the brand’s social media channels (an area where the brand needed some help). the instagram visual takeover spanned just over four weeks, and provided a perfect opportunity to continue the “art of fun” platform and express the […]
advertising: salvatore ferragamo campaign by glen luchford
art direction : ceft and company new york for ferragamo. above are two of approximately ten executions created for salvatore ferragamo’s global campaign. the campaign was art directed by ceft and company’s creative director ucef hanjani and shot by film buff and filmmaker/photographer glen luchford. the château-de-voisins just outside paris was chosen as the perfect […]
print: nike running collection for fall winter
master the elements: the nike running collection FW – above: women’s shield flash max jacket. still frame from nike’s “master the elements” film created and produced by ceft and company new york. men’s shield max jacket. women’s flash tight. women’s rain runner jacket. women’s rain runner jacket / women’s shield tight / women’s free 5.0 […]
news: ceft limited edition sneaker design collaboration
ceft and company is involved in the creation of a new sneaker design for a historic californian skateboard brand, kastel. the design will be produced in limited numbers and available at select stores worldwide. be sure to stop by the ceft and company website for future updates on this very exciting project. more to come…
digital: nike supernatural women lookbook
here is ceft and company’s latest installment for nike, in collaboration with photography duo, santiago and mauricio sierra and styled by tom van dorpe. the team’s creation was a visual platform delivering nike’s women’s spring/summer 2013 line. the result is an animated digital booklet where the images magically come to life, creating a unique and […]
print: nike – the architecture of the body in motion
“mathematicians do not deal in objects, but in relations between objects; thus, they are free to replace some objects by others so lone as the relations remain unchanged. content to them is irrelevant; they are interested in form only.” -henri poincare in collaboration with nike, ceft and company helped create the platform, visuals and the […]
Digital: nike supernatural women: animated book featuring alex morgan, paola espinosa and allyson felix
animation of ceft and company’s digital book for nike, in collaboration with photography duo, santiago and mauricio sierra. the team’s creation was a visual platform delivering nike’s women’s spring/summer 2013 line. the result is an animated digital booklet where the images magically come to life, creating a unique and stimulating experience in the art of […]
collateral: nike SB lookbook with terry richardson
the nike lookbook was art directed and produced by ceft and company for nike. the agency contacted terry richardson making this terry’s first collaboration with nike in a series of projects that followed. view all work related to this project.
collateral: nike brazil featuring loro piana cashmere capsule collection
when you open the kit, the first card introduces where the cashmere pieces were inspired from and the evolution of knits from 1958 to today. the exterior of the kit is perforated, giving the package a nice texture and feel prior to opening. specialty papers and processes where used in the production of the collateral. […]
logo/identity: development of nike assets for london olympics
ceft and company collaborated with nike in the creation of an “etiquette book” aimed at audiences in UK during the london olympics. the collateral book that include the identity development work featured here was distributed amongst the athletes, as well as the press, and was revered as “one of the more impressive bits of printed […]
collateral: nike revolution inside lookbook and press kit
the lookbook designed for nike was titled “revolution inside” which refers to nike’s revolutionary structural technology inside their form-fitting women’s top. this technology stabilizes the body, offering excellent support and minimized bounce. the art direction and design, not unlike nike’s technology, was based on function first. the CD containing media and information was placed front […]
editorial: Skywalkers Mathias Kessler
editorial story by ceft and company new york and art direction by ucef hanjani. photographed by mathias kessler, styled by lisa mosko. view all work for editorial / art direction.
collateral: nylon magazine the denim issue olivia wilde limited edition cereal box set
“the denim issue” part of your nutritious breakfast. nylon magazine’s limited edition denim issue, featuring actress olivia wilde was photographed by marvin jarrett, and was a real treat to work on! serving suggestion, milk not included. the pop-inspired fortified cereal box design provided nutritional information, making this issue an important part of every […]
mobile app: nike supernatural women iPad app development
the digital book for nike functioned as an animated turn-page booklet with social media features. the HTML4 version of the campaign could be viewed on iOS devices. the full-screen feature placed the image front-and-center with functionality appearing as a hidden bar at the base. info button at the bottom left revels specs on the apparel, as well […]
content creation: nike warriors pro performance apparel
1 of the 100 numbered masks and custom kits created for the launch of the warriors campaign, designed and created by ceft and company for nike. each kit included a mask and a sample of the pro performance apparel by nike, detailed information about the campaign and a sample of the product. a sample of […]
collateral: nike root packaging and collateral
nike executives flew from all over the world with one purpose: to communicate with a singular voice at the core of one of the most relevant companies today. custom-made resin box which carries the digital booklet inside. the ready-to-go usb device for the wrist contains relevant information about the event. a paperless solution that matches […]
editorial: JIL SANDER FOR PUMA
photographed on a white artist’s sketchbook and bobinga wood by kenji toma under the creative direction of ceft and company. view all work for editorial / art direction.
advertising: adore fashion accessories campaign featuring model reid kastyn
photographed by glen luchford, two models were used and repeated in post to create this series of ads. this created a thread from ad to ad for adore’s debut hosiery line. view all work for adore.
