from the game-changing studio wrap to the sportswear pinnacle collection, the nike women’s spring/summer 2013 look book can compete. these sophisticated new silhouettes featured on nike’s superhumans, including US track and field champion allyson felix and US women’s soccer star alex morgan. under the creative direction of ucef hanjani from creative agency ceft and company, shot by santiago and mauricio and styled by V magazine’s own tom van dorpe, the nike women’s spring/summer 2013 look book is innovative, functional and a little avant-garde. view all work related to this…
nike spsu 2013
Digital: nike supernatural women: animated book featuring alex morgan, paola espinosa and allyson felix
animation of ceft and company’s digital book for nike, in collaboration with photography duo, santiago and mauricio sierra. the team’s creation was a visual platform delivering nike’s women’s spring/summer 2013 line. the result is an animated digital booklet where the images magically come to life, creating a unique and stimulating experience in the art of […]
press: nike supernatural spring/summer lookbook starring allyson felix featured in the huffington post
nike microsite and its content created by ceft and company new york “nike is taking its apparel to a whole new level! the athletic wear mega brand has released a high-flying collection of images for its women’s spring/summer 2013 lookbook with help from one of our favorite olympic athletes, allyson felix, along with fellow olympians–alex morgan and paola espinosa. the ladies, who nike refers to as “superhumans,” displayed their world class athleticism and style by leaping, soaring, jumping and bending in a range of the brand’s newest threads. and “soaring” is a pretty accurate way to describe allyson’s career. not only did the 27-year-old track and field sprinter add two olympic gold…
