animation of ceft and company’s digital book for nike, in collaboration with photography duo, santiago and mauricio sierra. the team’s creation was a visual platform delivering nike’s women’s spring/summer 2013 line. the result is an animated digital booklet where the images magically come to life, creating a unique and stimulating experience in the art of […]
kira dikhtyar
press: nike spsu featured in freshness mag
“putting other models to shame with their pseudo hops and jumps, some of the world’s top female athletes literally flip and soar for nike women’s spring/summer 2013 lookbook wearing the brand’s latest line of hi-tech gear inspired by superhuman abilities, some of nike’s own superwomen, including 4-time gold medalist sprinter allyson felix, alex morgan and paola espinosa, fully embody the flow, energy and flexibility in this acrobatic preview of some of the swoosh’s most innovative apparel to date. under the direction of ucef hanjani from creative agency ceft and company, plenty of new sneakers, track jackets, track and yoga pants, tees, backpacks, and other accessories…
