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charlie

identity/naming: Charlie Electric Blue

June 20, 2012 by ceftandcompany

ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes. a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage. the agency also was responsible for the product and package designs […]

Filed Under: Identity / Naming, Revlon Tagged With: charlie, NAMING / IDENTITY, revlon body fragrance, revlon brand heritage, revlon ceft and company, revlon historic brand, revlon packaging design, revlon packaging design charlie

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