ceft and company new york is commissioned by cosmetic and fragrance company revlon for a positioning and strategy project for one of its iconic international brands. more details on this very exciting project to come. view all work for revlon.
revlon ceft and company
identity/naming: Charlie Electric Blue
ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes. a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage. the agency also was responsible for the product and package designs […]
