Ceft

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Identity / Naming

LOGO/IDENTITY: UROK

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UROK uses music + art to change the way we look at mental health awareness. an inside look into the process of the logo and identity design by ceft and company new york for UROK foundation. UROK founded by marvin scott jarrett (co-founder and former editor of nylon magazine and raygun), is a non for profit […]

logo/identity: kastel

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kastel: inspired by california – shaped by scandinavia is the motto that two sneaker enthusiasts, and founders of kastel, use to explain their uniquely blended designs. the designers relaunched one of their favorite california-based sneaker brands from the 90’s, but this time built for a new purpose. the new kastel shoes are constructed with the […]

logo/identity: moda operandi

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logo and identity design for moda operandi. moda operandi is an online luxury retail destination that allows you to pre-order looks from top labels such as missoni, ungaro, preen, marc jacobs, narciso rodriguez, and the like, before they become available in stores. black & white logo and other color combination with in the approved system. […]

logo/identity: the california project

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logo and identity design for the california project. the california project is one of several cross disciplinary creative efforts by brent haas. it seeks to create a series of limited production pieces that intend to question the relationship between man and object. the client asked ceft and company to create an identity that reflects this duality of […]

Identity: ASA north architects identity development and design

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identity design and application to company vehicle, letterhead envelope and business card abort mission button randomizer membrane button design the website was designed according to the personality of the company and its willingness and desire to stand apart. you can see it in the link here. view all work for asa north.

LOGO/IDENTITY: Donald Pliner

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original donald pliner logo ceft and company was given the task of redesigning the donald pliner identity. the original logo was suitable, however it had certain issues that needed to be addressed… ceft and company’s new logo for donald pliner after several ederations, a clean, modern logo was chosen. old and new shown side by […]

logo/identity: flow architech

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logo design and identity for “flow architech”, a new york based company with a focus on architecture and technology. the minimal logo and identity were featured in the japanese design publication, pie books. titled work in progress, the book entry showcased the work process behind each creation. view all work related to this project.

logo/identity: vidflow “tylor” character development

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3d character design by ceft and company for vidFlow. the iconic character started with ideation for a brand personality to position the brand attitude and convey the approachability of the product itself. ceft and company developed the initial sketches, constructed the 3d model and translated the figure into finalized logo and identity design. view all work […]

identity/branding: josh cellars brand asset development

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 color application to logo design. agency was tasked with creating a brand book for josh cellars taking into account the brands dna and history. the agency supplied josh cellars with specifically selected brand colors,  typefaces, color application as well creating a range of “brand assets” specific to josh cellars. the agency then applied the brand […]

logo/identity: development of nike assets for london olympics

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ceft and company collaborated with nike in the creation of an “etiquette book” aimed at audiences in UK during the london olympics. the collateral book that include the identity development work featured here was distributed amongst the athletes, as well as the press, and was revered as “one of the more impressive bits of printed […]

identity/naming: Charlie Electric Blue

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ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes. a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage. the agency also was responsible for the product and package designs […]

logo/identity: supreme show-kit for new york fashion week

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ceft and company new york collaborated with supreme model management in selection of model images, post production to create cohesive images out of disparate existing visuals, as well as the design and printing of the box and contents with in. view all work related to this project.

logo/identity: charlie logo and identity development

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as part of a broader re-branding effort for revlon’s historic brand, charlie, ceft and company created an updated version of the brand iconic logo and identity. view all work related to this project.

LOGO/IDENTITY: RESSAN MUSIC

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logo and identity development for our musician friend ressan color palette for ressan identity ressan logo icon created from repeating string-instrument-shapes referencing a 45rpm vinyl record. guitar picks sporting the ressan logo icon in brand colors; for the band use as well as promo giveaways. ressan vinyl stickers. promo items (phone cases) for the tour. […]

identity/naming: Nike Root

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naming by ceft and company new york. “nike root” was created for nike inc. as the entity that included the core executives from nike stationed across the world. the root program connected them all and focused on a singular message rooted in nikes DNA. the custom made nike root band, designed and produced by ceft […]

logo/identity: nylon magazine for limited edition issue

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ceft and company collaborated with nylon magazine’s founder marvin jarrett in the creation of a limited edition issue, featuring actress olivia wilde. the new logo and identity were applied to limited edition box sets that contained the magazine and limited production t-shirts for promotion, and guest bags at the launch of their flagship issue. view […]

identity/naming: Seed

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naming by ceft and company new york. a company’s name is the first point of contact with the outside world. it’s the first chance to show the world who they are and what they stand for. the right name can give you a strong, clear voice in a crowded market. naming, at its best, should […]

press: flow identity development and design featured in pie books

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tokyo, japan: pie books publishes the work in progress and final results of the flow architec logo and identity design created by ceft and company new york. the book, aptly titled “work in progress: graphics for visual presentation” focuses on inspirational designs from across the world and gives us a glimpse at the inner workings of design and conception. pie books is credited with numerous award winning design books showcasing the international design community and features some of the industry’s elite. ceft and company engaged in logo design and identity for “flow architech”, a new york based company with a focus on architecture and technology. ceft and company designed collateral…

logo/identity: genyouth foundation

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genyouth foundation’s aim is to reduce childhood obesity across the united states. led by renowned news anchor alexis glick, the genyouth foundation website and its animated child-friendly content were created by the agency to welcome children, while providing serious and mindful content for the board of education and philanthropists alike. the logo, identity, brand turf, […]

logo/identity: ceft and company teams up with h&m for global holiday campaign

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ceft and company and h&m team up for a global holiday campaign including in-store and social media aspects. the identification campaign featured the ideal of color your world, in which patrons would be encouraged to color their own tags, shopping bags and aspects on the website by number and color of their choosing. the project was […]

collateral: seed

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ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york. award winning identity design: the circular (seed) motif was used throughout the identity work and the finished pieces received gold at the graphis international annual awards. the circular die-cut motif reveals the seed logo, once it […]

logo/identity: fuse project / yves behar

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  the identity for fuse project needed to convey a sense of process – the idea of creating synergy out of chaos. the lines take you from the chaotic process of creation, to the simplicity of a line, and finally, the company name: ‘fuse project’. the name, which is void of any excessive ornamentation, has […]