white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the […]
coco rocha tap dance commercial
press: WHBM alter ego TV commercial featured in kenton magazine
“much like the previous season, the stunning coco rocha will return to be the face of white house black market’s fall 2012 campaign with a series of print and television advertisements. entitled ‘alter ego,’ the new tv spot will feature the supermodel doing more than just striking a fierce pose–instead, she will be tap-dancing a routine specifically created by broadway choreographer, laurin latarro. the campaign was created by new york based agency ceft and company, under the creative direction of ucef hanjani.” following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises…
