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identity

logo/identity: nylon magazine for limited edition issue

March 20, 2011 by ceftandcompany

ceft and company collaborated with nylon magazine’s founder marvin jarrett in the creation of a limited edition issue, featuring actress olivia wilde. the new logo and identity were applied to limited edition box sets that contained the magazine and limited production t-shirts for promotion, and guest bags at the launch of their flagship issue. view […]

Filed Under: Identity / Naming, Nylon Magazine Tagged With: actress olivia wilde, cereal box, identity, logo and identity, nylon, nylon magazine, Nylon magazine box, nylon magazine identity for limited edition issue, olivia wilde, packaging

product/package design: michael kors very hollywood proposal

October 1, 2010 by ceftandcompany

hollywood’s cliche image is of course the red carpet and the velvet rope. however there is another more intimate side to hollywood which is the writers and actors who make hollywood what it is. “very hollywood: story” packaging sported a glass bottle embedded in a die-cut script format. ceft and company teamed up with estee […]

Filed Under: Beauty / Fragrances, Product / Package Design Tagged With: estee lauder, fragrances, identity, michael kors, NAMING / IDENTITY, very hollywood, very hollywood fragrance, very hollywood michael kors fragrance

retail/space design: W Hotels engages ceft and company in a branding assignment

March 5, 2010 by ceftandcompany

ceft and company has been commissioned by w hotels to work on branding and positioning for their hotels. the challenge for w arose with the saturation of the market by boutique hotels such as: the ian schrager company, andre balazs, and jt hospitality (thompson hotels) and the need for w to reassess its leadership position. […]

Filed Under: Retail / Space Design, Strategy / Positioning, W Hotels Tagged With: barcelona, branding, ceft and company, hotel positioning, hotels, identity, naming, STRATEGY / POSITIONING, swire, ucef hanjani, w, w hotels, w hotels positioning

collateral: ohio 65 objects for the unsettled

March 13, 2009 by ceftandcompany

there are few projects more fun than those for friends and family. ohio 65 is the brainchild of our dear friend brent haas, international hair stylist, founder of space project and ex-creative director of architects and heroes. ohio 65 was haas’ answer to the overcrowded and financially-polluted world of products. back to the basics with […]

Filed Under: Collateral, Ohio 65, Product / Package Design Tagged With: bag design, brent haas, brent haas ohio 65, business card design, business cards, card design, ceft and company, ceft and company ny, identity, identity and naming, logo design ny agency, object for the unsettled, ohio 65, ohio 65 clothing, PACKAGE DESIGN, PRODUCT DESIGN, raw, small boutique agency, t shirt design, t shirts, t-shirts sold in sets of three, tote bag, totebag, tshirt, ucef hanjani

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