designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″). the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be presented in milan this year […]
Collateral
collateral: nike olympics etiquette book
nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions whre conducted with their retouchers and printers in separation of the files and the blending of […]
events: nylon magazine denim issue launch event with actress olivia wilde
the pop inspired nylon cereal box design by ceft and company was handed out to the guests including the amazed actress olivia wilde. iggy may not have approved! gene simmons sent a representative. marvin jarrett and significant other were joined by designer jeremy scott along with patricia arquette and a host of others. the nylon […]
Protected: Coming Soon: Google products influencer kit
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Press: Vogue on model-approved label Wardements
Ward Stegerhoek is a man of many trades. The Dutch-born Vogue-minted hairstylist rose to fame in the early 1990s, taming the coifs of supermodels like Cindy Crawford, and has been working in the industry ever since. Now, however, he’s also making waves for his Instagram account @ward_hair. The feed features images of his editorial work; […]
SOCIAL MEDIA/DIGITAL: ALFAONE CONCIERGE consulting
alfaone concierge, a premium travel concierge service catering to a young but ultra wealthy international clientele, engaged ceft and company on a consulting capacity. here are some of the results from that collaboration. the target audience is tech savvy and very active on social media. website assessment and recommendation, on not just the appearance of […]
collateral: WARDEMENTS deck of cards
designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″). the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be presented in milan this year […]
collateral: Supreme Model Kits for NYFW
ceft and company designed and produced the supreme models custom show-kits for new york fashion week. the outer shell of the kits utilize specialty paper stock and tear open on one-end via die stamp perforation, revealing a flood of color cards on the inside. supreme’s lineup includes catwalk constants such as, on the left: lucy […]
collateral: one management new york fashion week SS18 show package
new york fashion week SS18 show packet designed and produced by ceft and company. nude colored two-tone soft touch on the outer shell. silver foil on outer shell. silver foil stamp on every card. a blank note card allows for a few words to accompany each show packet. on the back, a nude colored heart […]
editorial/art direction: allen ginsberg memoir of the beat era book design
“snapshot poetics – memoir of the beat era” by poet and photographer allen ginsberg. william s. burroughs and the beat society. jack kerouac photographed by allen ginsberg. william s. burroughs in his iconic hat and suit. ceft and company’s book design for snapshot poetics and the brilliant work of beat poet allen ginsberg. view all […]
collateral: legion paper’s designer paper sample book
legion paper is one the largest and most prestigious paper manufacturers in the world with mills in over 16 countries and over 3,000 paper options. the sample kit designed by ceft and company for legion was ‘engineered’ to allow flexibility and customization. a single folded booklet that can be tailored to any potential clients needs. […]
print: nike – the architecture of the body in motion
“mathematicians do not deal in objects, but in relations between objects; thus, they are free to replace some objects by others so lone as the relations remain unchanged. content to them is irrelevant; they are interested in form only.” -henri poincare in collaboration with nike, ceft and company helped create the platform, visuals and the […]
collateral: radio dreams film poster design for butimar productions
film promotional poster intended for the international film festival circuit. promotional film poster for radio dreams. butimar productions is a nonprofit art organization dedicated to making world-class documentary/feature films. the organization has received numerous international awards for its work, many of which were selected for screenings at the the san francisco international film festival, rotterdam […]
collateral: supreme models special fashion week ss package design and production
all cards, carefully hand-wrapped in a white soft ribbon, prepare the expectation of the one who discloses it. excerpts from models.com – of the minute: “the new team at supreme was handed, earlier this year an abrupt and challenging task, which was to re-imagine one of the most extremely creative brands in modeling. their response […]
collateral: vidflow “music-video app” promotional products
custom made promotional guitar picks for with ‘taylor’… vidflows interim MC & CEO! vidflow does for our favorite music-videos, what spotify has done for music. vidflow is an elegant software developed for web and mobile devices, with additional curated channels by special guest such as DJ’s musicians, but more excitingly by cultural icons such as […]
product/package design: vidflow’s tylor portable speaker
the vidflow ‘tylor speaker’ is a portable mini speaker designed by ceft and company new york for vidflow, a music video streaming app from norway. as an extension of the vidflow music app design language, the speaker will boost the music video experience in a visual way that is consistent with the original desktop, tablet or […]
Digital: e-com vip access catalog for white house black market
the DNA of direct-mail: an alternative proposal for WHBM’s catalog mailers as envisioned by ceft and company new york. this was intended to change the way direct-mail results works, saving the company hundreds of thousands of dollars, and making the process easier for the fashion consumer. $370 million is spent annually in the US on […]
collateral: waldorf astoria engages ceft and company in a collateral assignement
ceft and company is commissioned by waldorf astoria to work on branding and collateral for some of their core services. unfortunately, we are not at liberty to show the entire work at this time.
collateral: nike revolution inside packaging
individually wrapped and sealed, the packaging and collateral design and manufacturing for nike inc. by ceft and company. “revolution inside” refers to the nike’s revolutionary structural technology inside their form-fitting women’s top that stabilizes the body, offering excellent support and minimized bounce. view all work related to this project.
collateral: richemont – ralph lauren stirrup watch announcement and press kit
ralph lauren and richemont embarked on the production of their premium luxury watches with the formation of the ralph lauren watch and jewelry company, S.A.R.L. based in geneva, switzerland. the joint enterprise was to rival the likes of patek philippe, audemars piguet, blancpain, breguet, jaeger-lecoultre, vacheron constantin, and rolex. with premium movements from jaeger-lecoultre in […]
collateral: flow architech audiophile speakers
these are collateral pieces for “flow architech”, a new york based company with a focus on architecture and technology. the minimal logo and identity were featured in japanese design publication, pie books, and have been applied and created to work with c & c machines for application on material as well as for traditional print […]
collateral: nike SB lookbook with terry richardson
the nike lookbook was art directed and produced by ceft and company for nike. the agency contacted terry richardson making this terry’s first collaboration with nike in a series of projects that followed. view all work related to this project.
collateral: nike brazil featuring loro piana cashmere capsule collection
when you open the kit, the first card introduces where the cashmere pieces were inspired from and the evolution of knits from 1958 to today. the exterior of the kit is perforated, giving the package a nice texture and feel prior to opening. specialty papers and processes where used in the production of the collateral. […]
collateral: daruni book design and production for artist hadi tabatabai
cover and back of book design for hadi tabatabai’s limited edition book. 750 copies, hand numbered, with the first 50 signed by the artist himself. floor piece #5 – wood, thread, acrylic paint and plywood (3x). floor piece #3 – wood, thread and plywood (3x). wood and thread #2 – wood and thread on plywood. […]
collateral: nike joga bonito with photographer mark borthwick in play beautiful
the words “joga bonito” translate roughly into the “beautiful game” and it was first uttered by none other than brazilian legendary footballer pelé. with world cup approaching, nike commissioned ceft and company for the creation of this booklet, showcasing street players from around the world, often sporting their own nike apparel augmented with nike’s latest […]
press: nike supernatural spring/summer lookbook starring allyson felix featured in the huffington post
nike microsite and its content created by ceft and company new york “nike is taking its apparel to a whole new level! the athletic wear mega brand has released a high-flying collection of images for its women’s spring/summer 2013 lookbook with help from one of our favorite olympic athletes, allyson felix, along with fellow olympians–alex morgan and paola espinosa. the ladies, who nike refers to as “superhumans,” displayed their world class athleticism and style by leaping, soaring, jumping and bending in a range of the brand’s newest threads. and “soaring” is a pretty accurate way to describe allyson’s career. not only did the 27-year-old track and field sprinter add two olympic gold…
collateral: good charlotte album cover sony BMG
american pop-punk band good charlotte’s engagement with ceft and company new york and their pursuit of completing the perfect album cover for “good morning revival” for sony BMG.
identity/branding: josh cellars brand asset development
color application to logo design. agency was tasked with creating a brand book for josh cellars taking into account the brands dna and history. the agency supplied josh cellars with specifically selected brand colors, typefaces, color application as well creating a range of “brand assets” specific to josh cellars. the agency then applied the brand […]
editorial: numéro homme magazine-paris – denim story design and art direction
ceft and company guest collaboration with numéro magazine for the special edition of numéro homme. cover story by karl lagerfeld, inset images by photographer karen collins. text used by permission from ‘the man who came from the past’ by george porcari. art direction/creative direction by ucef hanjani. view all work for editorial / art direction.
press: nike 2012 london olympics etiquette book gets dissected
“this is a beautiful 1950s-inspired etiquette book.” – creativity online “i couldn’t resist the way nike has referenced an old-fashioned etiquette book in this hardback bound lookbook showcasing their designs for the USA team’s medal stand looks.” – style bubble “the book offers…etiquette along with detailed fashion advice which suggests a subtle way, the art […]
press: nike london 2012 olympics etiquette book featured on creativity online
“creative agency ceft and company, in partnership with nike, created this beautiful 1950s-inspired etiquette book for athletes going to london 2012. the book features models like yuri pleskun and hannah holman, photographed by max farago. the “etiquette” in question isn’t about not being the stereotypical boorish american, but about athlete-type things like how to knot your laces or roll the sleeves of a blazer. there’s a glossary that shows you nike’s latest innovations and how athletes can use them. check out more pictures on the right.”
press: moda operandi collateral selected in graphis design annual
“revlon’s charlie new design packaging by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals.”
print: nike white label lookbook with martien mulder
six spreads from the lookbook designed and produced by ceft and company for nike. photographer martien mulder was chosen for the 3 day shoot, while kenji toma was selected to shoot the still visuals. the line included nike’s exclusive white label and skateboard lines which are targeted to a more chic and forward international audience. […]
