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kinetic lines

print: nike – the architecture of the body in motion

December 1, 2013 by ceftandcompany

“mathematicians do not deal in objects, but in relations between objects; thus, they are free to replace some objects by others so lone as the relations remain unchanged. content to them is irrelevant; they are interested in form only.” -henri poincare in collaboration with nike, ceft and company helped create the platform, visuals and the […]

Filed Under: Advertising, Collateral, Nike Tagged With: ceft and company, designed for the body in motion, dreslyn, henri poincare quote, heptathlete morgan lake, kinetic lines, model oda nordengen One management, new york design agency, NIKE, NIKE CAMPAIGN, nike fall 2015, nike fall lookbook, nike original patterns, nike womens lookbook 2015, nikeselects, oda marie nordengen, paul jung, photographers paul jung, rbk, the architecture of the body in motion, ucef hanjani, Zara Zachrisson stylist CLM

press: hypebeast on nike architecture of the body

September 10, 2013 by ceftandcompany

“nike underlines movement – in its various forms – for its new lookbook showcasing forthcoming goods for fall 2015. for ladies, nike has continued to develop essential pieces that were engineered to both accentuate specific movement and create the uniform for the everyday athlete. highlights here include sculpture tights designed with bold prints for an array of expressions and sleeveless tech fleece hoodies. elsewhere, nike looks to the air max 95 and flyknit zoom agility sneakers as the basis for its brand of street style. ladies can get a feel for the collection here, and can head to nike’s website at the end of the month to purchase pieces for fall.”

Filed Under: Nike, Press, Social Media Tagged With: architecture of the body, architecture of the body in motion, ceft and company, dreslyn, expression in movement, hypebeast nike, kinetic lines, morgan lake, new york design agency, nike lookbook 2015, nike women's lookbook fall, oda marie nordengen, paul jung, ucef hanjani

press: highsnobiety on nike architecture of the body

October 5, 2011 by ceftandcompany

“nike womens drop their fall 2015 lookbook, which celebrates the athlete’s architecture of movement. accommodating a variety of sports, the collections have been designed to not only encourage the best possible performance, but physically emphasize it for aesthetic value, too. that includes garments such as sculpture tights featuring bold prints or semi-transparent paneling, loose fit tanks and sports bras as well as nike’s flyknit zoom agility sneakers. the full collection is available from july at selected nike retailers and nike.com.”

Filed Under: Nike, Press Tagged With: archetecture of the body in motion, ceft and company, design agency new york, expression in movement, highsnobiety nike, kinetic lines, morgan lake, nike 2015 lookbook, nike flyknit zoom, nike women, nike women's lookbook fall, oda marie nordengen, paul jung

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