hannah holman in US flag scarf. photographer max farago (purple magazine) was commissioned for the visual language. ceft and company creative director ucef hanjani with nigel powell and nate tobecksen of nike. yuri pleskun in between takes. on set for our latest collaboration with nike – a 50’s inspired etiquette book intended for the press […]
max farago
press: nike london 2012 olympics etiquette book featured on style bubble
“…the book is the work of new york-based creative agency ceft and company and was photographed by max farago and for me, is one of the more impressive bits of printed paraphernalia to have come out of all things olympics-related that have started flooding into my snail mail cubby hole. it’s suitably light-hearted and laden with tongue-in-cheek wording still, while i chortle at sentences such as ‘from the stand-up collar to the satin finish, this medal stand look takes a minimalistic approach to elegance….i’ll be witnessing some of those moments as i’ve luckily scored tickets to see all the events including the 100m womens final on 4th august and yes, i am actually…
press: nike london 2012 olympics etiquette book featured on just luxe
“…nike has created their own book of proper behavior and is giving them exclusively to attending olympic athletes and press…. in collaboration with creative agency ceft and company, nike is taking some inspiration from those days, creating a tongue-in-cheek london 2012 olympics etiquette book. instead of teaching how to walk with a book on your head, it offers playful (albeit a tad mocking) lessons on knotting the shoelaces on your nike trainer and how to properly roll up the sleeves on your blazer…. while the book is basically a nike catalogue, at least they’ve come up with an angle that isn’t worked often…. yuri pleskun and hannah holman are amongst the models used and the…
