“…the book is the work of new york-based creative agency ceft and company and was photographed by max farago and for me, is one of the more impressive bits of printed paraphernalia to have come out of all things olympics-related that have started flooding into my snail mail cubby hole. it’s suitably light-hearted and laden with tongue-in-cheek wording still, while i chortle at sentences such as ‘from the stand-up collar to the satin finish, this medal stand look takes a minimalistic approach to elegance….i’ll be witnessing some of those moments as i’ve luckily scored tickets to see all the events including the 100m womens final on 4th august and yes, i am actually…
yuri pleskun
press: nike london 2012 olympics etiquette book featured on the luxury hub
“ceft & company, a creative agency collaborated with nike recently to launch a hardbound book which is inspired by the 1950’s etiquette book. the models hannah holman and yuri pleskun are featured and their color photographs are captured by max farago with the help of creative director ucef hanjani. the book offers some style tips and etiquette to the olympic athletes of the US. the book is just launched exclusively for the athletes attending the 2012 olympics and the press focusing on proper conduct… …the impressive etiquette book illustrates how to wear iconic attires, the way of rolling sleeves of a blazer or tying nike scarf or on the nike trainer knotting your laces etc., which…
press: nike london 2012 olympics etiquette book featured on just luxe
“…nike has created their own book of proper behavior and is giving them exclusively to attending olympic athletes and press…. in collaboration with creative agency ceft and company, nike is taking some inspiration from those days, creating a tongue-in-cheek london 2012 olympics etiquette book. instead of teaching how to walk with a book on your head, it offers playful (albeit a tad mocking) lessons on knotting the shoelaces on your nike trainer and how to properly roll up the sleeves on your blazer…. while the book is basically a nike catalogue, at least they’ve come up with an angle that isn’t worked often…. yuri pleskun and hannah holman are amongst the models used and the…
