“i’m a huge champion of self-expression through makeup; playing with pigments to show the true you is paramount in my book! mega-makeup house NARS cosmetics has this very same philosophy; the company recently concluded the makeup your mind: express yourself game, which invited everyone to recreate makeup looks from makeup artist francois nars’ new beauty tome, makeup your mind: express yourself. the grand-prize winner, kale teeter of panhandle, texas, completed all 12 of the featured looks pulled from the makeup your mind: express yourself book, and received the most votes out of the thousands of participants. his winning look was a recreation of look #3 (shown above), a hazy smoky eye…
nars cosmetics social media campaign
press: refinery29 features our nars social media campaign
“there’s all this hubbub about the new NARS book and its interactive website makeup your mind. the very cool creative team at ceft and company did the design and production. and sure, we love that everyone can get in on trying out the looks françois nars created for the just-released how-to tome, makeup your mind: express yourself, but what we’re really psyched about is the book’s before and after shots and easy photo tutorials. from everyday looks to makeup experimentation and mastery, nars’ latest call-to-diy-arms unveils looks that we totally dig using real people of all ages, not professional models. and, in an exclusive partnership with nordstrom, NARS created makeup…
