second screen app designed by ceft and company: identity, design, UI and UX in partnership with new york digital labs. setting screen displays user credentials and badges as well as user entered info. frequent users earn badges that gives committed users control and power on what the network broadcasts. the second screen app is synced […]
digital agency new york
digital: kastel e-commerce website design and development
the kastel e-commerce website designed and developed by ceft and company. the landing page consists of six visual categories to help navigate the site. (mouse-over reveals text for each category) they consist of : 1- featured product link, 2- the kastel story link, 3- breathable technology (icon) and products link, 4- water repellent technology (icon) […]
social media: donald pliner social media contest
the brand’s original shoe box pursuant to our agency philosophy that every touch point is an opportunity to engage the consumer into the DNA of the brand, we embarked upon the “donald pliner art box” social media contest. turning a simple disposable packaging item into a brand message. above: one of many images from donald […]
SOCIAL MEDIA/DIGITAL: ALFAONE CONCIERGE consulting
alfaone concierge, a premium travel concierge service catering to a young but ultra wealthy international clientele, engaged ceft and company on a consulting capacity. here are some of the results from that collaboration. the target audience is tech savvy and very active on social media. website assessment and recommendation, on not just the appearance of […]
press: the independent features our nars social media campaign
“inspired by the makeup brand’s popular makeover books, makeupyourmind.com – launched may 6 – invites beauty fans to upload their looks in the hopes of winning a trip to new york fashion week and other prizes. in order to participate, aspiring makeup artists need to connect via their facebook accounts in order to share their interpretations of ten different nars looks. ‘follow the steps and create your own expression of the look,’ it says on the website, but: ‘no two people are alike, so let your individual beauty and creativity show.’ the community can then vote on favorites, clicking a heart-shaped button, with the most popular winning a trip to new…
logo/identity: DL fit
logo design and identity development for dl fit. dl fit was founded by daniel loigerot, the renowned pilates trainer behind the training for not only the girls at victoria’s secret but also a long list of celebrities. view all work related to this project.
press: teen vogue features our nars social media campaign
“to celebrate the release of the new book makeup your mind: express yourself by NARS founder and creative director, françois nars, the cosmetic brand is launching makeupyourmind.com, a virtual global gallery to showcase your personal interpretation of beauty. you’ll be able to re-create a look from the book, upload an image of your makeup creation, and then vote for your favorite entries. you may even win one of thirteen prizes, including a trip to new york city to join NARS backstage during new york fashion week! how it works: select one of the twelve looks on the website and follow the on-screen step-by-step instructions … post a picture of your handiwork to the website and then vote for…
digital: nars cosmetics “makeup your mind” ipad optimized website
while not an ipad app, the NARS website (www.makeupyourmind.com) coding was done in a manner which allowed users to interact, view, vote and comment on the site using an ipad or smart device. the website, designed and produced by ceft and company new york, was the answer to NARS’s desire to broaden its audience and create […]
digital: nars cosmetics “makeup your mind” contest facebook app
ceft and company’s award winning social media campaign for NARS also included a custom fangate on facebook that encouraged users to “like” the NARS facebook page in order to get inside. once there, a custom app allowed users to see the “live feed” of top candidates from the NARS “makeup your mind, express yourself” contest. the contestants sat […]
press: nars cosmetics “makeup your mind” new york launch party
topaz page-green. francois nars, american vogue editor grace coddington and calvin klein. francois nars and martha stewart. fashion icons, celebrities and friends graced NARS with their appearance on this big day. here are a few images from the launch party, held at cedar lake contemporary ballet theater in new york for the launch of “makeup […]
press: 5 reasons our nars social media campaign is loved
ceft and company’s social media campaign for NARS cosmetics as featured in coco & creme blog. “5 reasons we love: NARS’ new makeup your mind: express yourself site. 1. you will not have to worry about makeup ideas for the rest of 2011. there are twelve looks shown in total which gives you enough makeup ideas for the rest of the year. you can alter them with different lip shades, eye shadows, blushes and so much more. 2. the site shows looks on women of color. whenever I browse magazines or watch beauty tutorials on television, the models are rarely women of color which makes me scared to try it on myself. don’t fret here: nars shows looks on a variety of women from fair-skinned to…
press: refinery29 features our nars social media campaign
“there’s all this hubbub about the new NARS book and its interactive website makeup your mind. the very cool creative team at ceft and company did the design and production. and sure, we love that everyone can get in on trying out the looks françois nars created for the just-released how-to tome, makeup your mind: express yourself, but what we’re really psyched about is the book’s before and after shots and easy photo tutorials. from everyday looks to makeup experimentation and mastery, nars’ latest call-to-diy-arms unveils looks that we totally dig using real people of all ages, not professional models. and, in an exclusive partnership with nordstrom, NARS created makeup…
digital: Jawbone website using visuals from the campaign
the visuals created by ceft and company for jawbone were used on the website, as well as in their advertising and in-store campaigns in order to create synergy and consistency. view all work related to this project.
digital: bostawn website
ceft and company engaged in website development and design for consulting and administration firm, bostawn. view all work related to this project.
digital: Karen Collins website development
website development and design for fashion photographer karen collins. the original flash website can be viewed here. view all work for karen collins.
digital: website design and development for seed
seed began as photography resource that introduced and fostered new and flourishing talent from around the world. ceft and company new york was commissioned to design and develop the website from naming and identity to design, and finally code and launch. the website was designed to be slick and simple with a powerful rotating engine […]
