app design for ios, android and desktop. “change the way you love your music”… ceft and company new york’s engagement with norwegian tech firm, vidflow, included the identity design for the company as well as the development of the company’s product: an app optimized for ios and android devices, as well as a fully-scalable desktop […]
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press: the independent features our nars social media campaign
“inspired by the makeup brand’s popular makeover books, makeupyourmind.com – launched may 6 – invites beauty fans to upload their looks in the hopes of winning a trip to new york fashion week and other prizes. in order to participate, aspiring makeup artists need to connect via their facebook accounts in order to share their interpretations of ten different nars looks. ‘follow the steps and create your own expression of the look,’ it says on the website, but: ‘no two people are alike, so let your individual beauty and creativity show.’ the community can then vote on favorites, clicking a heart-shaped button, with the most popular winning a trip to new…
Press: our nars social media contest has a winner
“i’m a huge champion of self-expression through makeup; playing with pigments to show the true you is paramount in my book! mega-makeup house NARS cosmetics has this very same philosophy; the company recently concluded the makeup your mind: express yourself game, which invited everyone to recreate makeup looks from makeup artist francois nars’ new beauty tome, makeup your mind: express yourself. the grand-prize winner, kale teeter of panhandle, texas, completed all 12 of the featured looks pulled from the makeup your mind: express yourself book, and received the most votes out of the thousands of participants. his winning look was a recreation of look #3 (shown above), a hazy smoky eye…
press: 5 reasons our nars social media campaign is loved
ceft and company’s social media campaign for NARS cosmetics as featured in coco & creme blog. “5 reasons we love: NARS’ new makeup your mind: express yourself site. 1. you will not have to worry about makeup ideas for the rest of 2011. there are twelve looks shown in total which gives you enough makeup ideas for the rest of the year. you can alter them with different lip shades, eye shadows, blushes and so much more. 2. the site shows looks on women of color. whenever I browse magazines or watch beauty tutorials on television, the models are rarely women of color which makes me scared to try it on myself. don’t fret here: nars shows looks on a variety of women from fair-skinned to…
press: refinery29 features our nars social media campaign
“there’s all this hubbub about the new NARS book and its interactive website makeup your mind. the very cool creative team at ceft and company did the design and production. and sure, we love that everyone can get in on trying out the looks françois nars created for the just-released how-to tome, makeup your mind: express yourself, but what we’re really psyched about is the book’s before and after shots and easy photo tutorials. from everyday looks to makeup experimentation and mastery, nars’ latest call-to-diy-arms unveils looks that we totally dig using real people of all ages, not professional models. and, in an exclusive partnership with nordstrom, NARS created makeup…
