“manhattan-based model coco rocha’s got a spring in her step for the latest white house black market campaign “work kit.” she can dance if she wants to! says refinery29 in their blurb on the white house black market tv commercial featuring coco rocha, creatively directed by ceft and company. a musical odyssey was inspired by the “work-kit,” a line of carefully designed modular workwear by white house black market. for this season, the line consisted of mainly black and white looks with the insertion of a single color…. red. the spot was shot accordingly and in just 2 days, on film, not digital, by swedish director johan renck. the film was made using various takes of the model,…
refinery 29 blog
press: refinery29 features our nars social media campaign
“there’s all this hubbub about the new NARS book and its interactive website makeup your mind. the very cool creative team at ceft and company did the design and production. and sure, we love that everyone can get in on trying out the looks françois nars created for the just-released how-to tome, makeup your mind: express yourself, but what we’re really psyched about is the book’s before and after shots and easy photo tutorials. from everyday looks to makeup experimentation and mastery, nars’ latest call-to-diy-arms unveils looks that we totally dig using real people of all ages, not professional models. and, in an exclusive partnership with nordstrom, NARS created makeup…
