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optical illusion

press: style.com covers net-a-porter beauty event by ceft and company

December 28, 2013 by ceftandcompany

“i was defying gravity… i got some good shots after a few attempts… and the pictures seemed to be a hit on… social media channels” above image style.com contributor scott lipps, with ceft and company’s creative director and co founder ucef hanjani at the net-a-porter event. scott lipps wrote: “in this day and age of social media massively consuming our lives, which is going to emerge as the winner for brands—social media marketing or traditional print ads (or both)? when an ad executive invited me to take part in the optical illusion that was the net-a-porter upside room the other day, of course i had to see what all the fuss was about…” “now why…

Filed Under: Beauty / Fragrances, Events, Net-a-Porter, Press, Retail, Retail / Space Design, Richemont, Social Media Tagged With: a hit on instagram, ad executive ucef hanjani, Automobile, ceft and company, ceft and company ny agency, Cristiano, detail, dreslyn, Net-a-Porter beauty event, net-a-porter experience go viral, Net-a-Porter upside room, netaporter, optical illusion, SOCIAL MEDIA, social media marketing, Style.com, traditional print ads, why didn’t i think of this

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