• Skip to main content
  • Skip to footer

Ceft

My WordPress Blog

film: whbm alter ego tv commercial featuring coco rocha vs. coco rocha

August 30, 2017 by ceftandcompany

following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the spot directed by matt bieler in collaboration with johan renck will launch on national TV in september. the series of the “workkit” commercials ends with the third spot “the heart of workwear” directed by ellen von unwerth with a message that suggests: workwear can be dull but it doesn’t have to be. view all work related to this project.

Filed Under: Retail, TV / Films, WHBM Tagged With: 7forallmankind, alter ego, ceft and company, coco rocha, coco rocha challenge, coco rocha dance off, coco rocha tap dance, coco rocha twin, director matt bieler, johan renck, matt bieler, proximo, sandra ranke, savoir, ucef hanjani, whbm, whbm workwear, white house black market, workkit

Reader Interactions

Trackbacks

  1. Coco Rocha in White House Black Market TV Commercial 3 “The Heart of Workwear” directed by Ellen von Unwerth, created by ceft and company | ceft and company new york says:
    August 6, 2013 at 4:58 pm

    […] “workkit” commercials, beginning with “a musical odyssey” and followed by “alter ego“, with a message that suggests: workwear can be dull but it doesn’t have to […]

    Reply
  2. WWD: Chico’s fas inc, parent company of white house black market, net Climbs 57.4% in Q3 | ceft and company new york says:
    August 30, 2013 at 12:01 am

    […] ceft and company began its collaboration with white house black market in january 2012 and became the agency of record within months. we are thrilled with the news of the brands growth, and the recent article in woman’s wear daily below. while many aspects contribute to such developments, we’d like to congratulate our client for their vision and support in allowing ceft and company to contribute to this success through the recent iconic communications campaign featuring coco rocha. (spot #1: musical odyssey, spot #2: alter ego) […]

    Reply
  3. ceft and company’s workkit is featured on oxygen’s show the face | ceft and company new york says:
    September 24, 2013 at 3:02 pm

    […] coco rocha vs. her alter ego for whbm created by ceft and company […]

    Reply
  4. case study: people and the press talk about white house black market commercial | ceft and company new york says:
    October 14, 2013 at 3:11 pm

    […] the impact of the campaign, watch the 3 commercials number 1, number 2, number 3 and see how it was all made in the behind the […]

    Reply
  5. case study: white house black market coco rocha tap dance commercial | ceft and company new york says:
    October 14, 2013 at 8:16 pm

    […] youtube and other social media. click here. or you can view the the 2 of the 3 commercials here, and discover the behind the scenes on how it all came together […]

    Reply
  6. whbm alter ego commercial featured in women’s wear daily | ceft and company new york says:
    April 7, 2014 at 9:02 pm

    […] whbm alter ego tv commercial featuring coco rocha vs. coco rocha […]

    Reply
  7. whbm a musical odyssey tv commercial by johan renck featuring coco rocha | ceft and company new york says:
    June 4, 2014 at 5:50 pm

    […] the many wardrobe changes. the series of the “workkit” commercials is followed by “alter ego” and concludes with third spot ”the heart of workwear“. view all work related […]

    Reply
  8. WHBM alter ego TV commercial featured in kenton magazine | ceft and company new york says:
    July 3, 2014 at 4:28 pm

    […] house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the […]

    Reply
  9. whbm alter ego tv commercial featured in lucky magazine | ceft and company new york says:
    July 7, 2014 at 3:38 pm

    […] house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the […]

    Reply
  10. digital: modular e-commerce website for white house black market | ceft and company new york says:
    September 3, 2015 at 1:29 am

    […] augment the work-kit television commercials, created and produced by ceft and company, the agency proposed ideas that drive-home the brand […]

    Reply
  11. digital: modular e-commerce mobile app for white house black market | ceft and company new york says:
    September 3, 2015 at 1:31 am

    […] augment the work-kit television commercials, created and produced by ceft and company, the agency proposed ideas that drive-home the brand […]

    Reply

Footer

Stay in touch

Check your inbox or spam folder to confirm your subscription.

Social media links

instagram linkedin facebook twitter

Links

  • CEFT BLOG
  • VIMEO
  • ARCHIVE

Legal Notice

welcome to ceft and company.
this site and all its contents
therein are published for the
sole and exclusive use of ceft
and company and its clients or
prospect clinets.

Copyright © 2026 · Log in

  • about
  • contact
  • backstage
  • press
  • awards