• Skip to main content
  • Skip to footer

Ceft

My WordPress Blog

director matt bieler

film: whbm alter ego tv commercial featuring coco rocha vs. coco rocha

August 30, 2017 by ceftandcompany

following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the spot directed by matt bieler in collaboration with johan renck will launch on national TV in september. the series […]

Filed Under: Retail, TV / Films, WHBM Tagged With: 7forallmankind, alter ego, ceft and company, coco rocha, coco rocha challenge, coco rocha dance off, coco rocha tap dance, coco rocha twin, director matt bieler, johan renck, matt bieler, proximo, sandra ranke, savoir, ucef hanjani, whbm, whbm workwear, white house black market, workkit

press: whbm alter ego tv commercial featured in women’s wear daily

September 1, 2012 by ceftandcompany

“ROCHA’S DANCE OFF: having been discovered during an irish dance competition, coco rocha appears to be ready made for the white house|black market fall ad campaign. the model shows off her tap dance skills and 12 different ensembles in a 30-second commercial called “alter ego” directed by matt bieler with help from johan renck. and […]

Filed Under: Retail, TV / Films, WHBM Tagged With: chicos white house black market, coco rocha dance, director matt bieler, glen luchford photographer, johan renck director, model coco rocha, new york boutique agency, women's wear daily, womens wear daily coco rocha

Footer

Stay in touch

Check your inbox or spam folder to confirm your subscription.

Social media links

instagram linkedin facebook twitter

Links

  • CEFT BLOG
  • VIMEO
  • ARCHIVE

Legal Notice

welcome to ceft and company.
this site and all its contents
therein are published for the
sole and exclusive use of ceft
and company and its clients or
prospect clinets.

Copyright © 2026 · Log in

  • about
  • contact
  • backstage
  • press
  • awards