following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the spot directed by matt bieler in collaboration with johan renck will launch on national TV in september. the series […]
director matt bieler
press: whbm alter ego tv commercial featured in women’s wear daily
“ROCHA’S DANCE OFF: having been discovered during an irish dance competition, coco rocha appears to be ready made for the white house|black market fall ad campaign. the model shows off her tap dance skills and 12 different ensembles in a 30-second commercial called “alter ego” directed by matt bieler with help from johan renck. and […]