for this winter holiday, nike introduces their latest running gear suitable for all conditions. the apparel utilizes heat dispersion technology as well impressive reflective qualities that insure runner visibility and safety in the dark. the outer shells are of course rain and snow proof and yet deliver superior breath-ability. ceft and company new york collaborated […]
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Advertising: Krug’s le cabinet de curiosités global ad campaign for LVMH’s uber luxury champagne krug
le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosités by david lynch, director of mulholland drive. le cabinet de curiosités by jean nouvel, winner of the pritzker prize for architecture. le cabinet de curiosités by anjelica huston, […]
film: whbm alter ego tv commercial featuring coco rocha vs. coco rocha
following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the spot directed by matt bieler in collaboration with johan renck will launch on national TV in september. the series […]
mobile app: modular e-commerce mobile app for white house black market
work-kit is a line of fashion work wear created by white house black market. what is unique about the line is that all the pieces work seamlessly together. meaning, you can mix any top from the collection with any bottom and make it look like a set, with corresponding buttons and all… the modern working […]
advertising: adore spring / summer campaign featuring josephine skriver
on set with photographer lachlan bailey print campaign for adore photographed by lachlan bailey featuring model josephine skriver. view all work for adore.
print: nike running collection for fall winter
master the elements: the nike running collection FW – above: women’s shield flash max jacket. still frame from nike’s “master the elements” film created and produced by ceft and company new york. men’s shield max jacket. women’s flash tight. women’s rain runner jacket. women’s rain runner jacket / women’s shield tight / women’s free 5.0 […]
editorial: girl on wood – lingerie and accessories photoshoot
in this photoshoot for the erotica issue, creative director ucef hanjani selected minimal pieces in order to emphasize luxury in each shot. using skin to amplify the exclusively black accessories and lingerie pieces, the campaign/story was held together by the camera’s static point of view and the reappearing untreated-block of wood. the lingerie campaign features […]
press: whbm workkit TV commercial featured on oxygen show “the face” starring coco rocha
it is not often that a product commercial can find its way into general entertainment, but this one managed to do just that. the workkit commercial by ceft and company for white house black market utilized model coco rocha’s amazing talent in dance, making the spot a favorite showcase for coco. previously coco had worked with such brands as marc jacobs, lanvin, yves saint laurent, zac posen, stella mccartney and anna sui, securing her place as a multifaceted model. her work with whbm stood out, and her agent secured permission from the agency and the client to include the commercial as part of coco’s introduction in her show “the face” on oxygen. this was completely unsolicited, making…
editorial: headbangers – christian dior
headbanger fashion editorial story with photographer alex freund, featuring; christian dior, chanel, wolford, jil sander, alexander mcqueen, and sonia rykiel. view all work for editorial / art direction.
bts: nike SB lookbook with Terry Richardson
the nike lookbook was art directed and produced by ceft and company for nike. the agency contacted terry richardson making this terry’s first collaboration with nike in a series of projects that followed. view all work related to this project.
editorial: supreme models for v magazine 73
ceft and company design and editorial contribution to v magazine for supreme models. “under new direction as of the spring of 2010, and with a client roster made up of some of the most sought after models working today, supreme management’s focus is on discovering new talent and trasforming them into working superstars. the agency’s […]
advertising: adore japan fall / winter campaign featuring egle tvirbutaite and ieva laguna
models egle tvirbutaite and ieva laguna were photographed by karen collins. the campaign was created for the japanese luxury brand by ceft and company new york. view all work related to this project.
advertising: fusion beauty’s illumifill & lipfusion campaign with kim kardashian
kim at the launch of fusian illumifill. photographed at milk studios in los angeles with photographer fredrik reshew, the advertising campaign for fusion’s illumifill & lipfusion featured socialite kim kardashian. noticeably, without her now husband kanye west. view all work for beauty / fragrance.
