“a man unloads empty tide containers from a compact car and places them at precise intervals on the road. next scene: the car, in racing mode, weaves in and out of the plastic bottle, which represent traffic pylons. graphic: ‘prices so low. you don’t have to hold back’.”
Target
advertising: target value print ads
view all work related to this project.
press: aiga features target television ad
target’s quaint television ad, creatively directed by ucef hanjani receives an AIGA award and is documented on their site. view all work related to this project.
press: c’est du propre target e-tapes
while creative director at KBP, ucef hanjani (current creative director at ceft and company) concocted these beautiful and inventive campaigns for target. view all work related to this project.
advertising: target newspaper ads
creative director ucef hanjani worked on these innovative black and white advertisements for target. featuring enlarged products, the juxtaposition of consumer and product is documented beautifully. view all work related to this project.
film: Target TV Spot – Charmin’s Guitar Kid
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite a […]
