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art director ucef hanjani

editorial/art direction: allen ginsberg memoir of the beat era book design

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“snapshot poetics – memoir of the beat era” by poet and photographer allen ginsberg. william s. burroughs and the beat society. jack kerouac photographed by allen ginsberg. william s. burroughs in his iconic hat and suit. ceft and company’s book design for snapshot poetics and the brilliant work of beat poet allen ginsberg. view all […]

editorial: girl on wood – lingerie and accessories photoshoot

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in this photoshoot for the erotica issue, creative director ucef hanjani selected minimal pieces in order to emphasize luxury in each shot. using skin to amplify the exclusively black accessories and lingerie pieces, the campaign/story was held together by the camera’s static point of view and the reappearing untreated-block of wood. the lingerie campaign features […]

editorial: headbangers – christian dior

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headbanger fashion editorial story with photographer alex freund, featuring; christian dior, chanel, wolford, jil sander, alexander mcqueen, and sonia rykiel. view all work for editorial / art direction.

editorial: hong kong actress maggie cheung

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the beautiful actress who eventually married french director olivier assayas and acted in wong kar-wai’s most iconic films such as days of being wild, in the mood for love, and as tears go by was selected by creative director ucef hanjani for a featured cover story in this editorial design project. the actress was interviewed […]

Advertising: Donald Pliner “The Art Of Fun” F/W Campaign Video

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“the art of fun” F/W video – bts ceft and company new york has brought “the art of fun” to life once again for fall winter. this time, introducing the pliner brands latest designs through a playful video in an artistic gallery setting. inspiration from the unique brands latest designs resulted in a ceft and […]

editorial: house of incest lingerie photoshoot

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a few pages from an erotic lingerie editorial story creatively directed by ucef hanjani. the title of the story “house of incest” derives from a slim volume of 72 pages written by anaïs nin and originally published in 1936. unlike her other novels, “house of incest” does not detail the author’s relationships with famous lovers […]

editorial: featuring actress chloe sevigny

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feature story with actress chloe sevigny creatively directed by ucef hanjani. due to the exponential growth of chloe’s fame and the intimacy of the interview, this issue eventually found its way on ebay and was auctioned for a serious sum. view all work for editorial / art direction.

tv/films: joe boxer dancer tv commercial

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under the art direction of ucef hanjani, this memorable joe boxer commercial for kmart was named one of adweek’s best spots. featuring actor vaughn lowery, the idea was that his happiness and dance moves come from the sheer joy of the joe boxer line being carried at kmart. view all work related to this project.

news: SF AIDS foundation campaign a success

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OBIE best of show 4 WADC awards for single ads as well as the campaign the campaign was a success in more than the expected manner. most importantly to us, the communication, targeted at a very difficult and particular audience, worked, driving traffic and forcing the SF aids foundation to accommodate the unexpected requests for assistance on their help-line as well as at their shelters. …this was rewarding for us, knowing how much time everyone had invested on research, on site volunteering as well as, of course, the creation of the work itself. yet more unexpected for us, it also caught the eyes of an audience which we did not target at all… the advertising community,…

content creation: tommy hilfiger online viral campaign

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this campaign for tommy hilfiger jeans was the brainchild of creative director ucef hanjani and produced at kbp under his supervision back in 2002, way before viral campaigns had a name or became a category. the campaign at the time was referred to as the “tommy jeans unreleased cuts” and the idea was based on […]

editorial: big magazine

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big magazine, is the prestigious art & design and fashion magazine that collaborates with the best creative talent globally. previous issues were designed by creative giants such as, peter saville, marc atlan, david carson, doug lloyd (lloyd and co), swillingham & spalding. big magazine’s big report featured a series of spreads from elite global creatives […]

advertising: target newspaper ads

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creative director ucef hanjani worked on these innovative black and white advertisements for target. featuring enlarged products, the juxtaposition of consumer and product is documented beautifully. view all work related to this project.

editorial: interview with iggy pop

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interview with music legend, iggy pop photographed by olaf heine and composed under the editorial art direction of ucef hanjani. view all work for editorial / art direction.

editorial: actor / director / musician vincent gallo photographed by terry richardson

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cover story and feature interview with actor, director and musician vincent gallo. the story was creatively directed by ucef hanjani, and photographed in los angeles in vincent gallo’s home recording studio by fashion photographer terry richardson. view all work related to this project.

editorial: magazine curation and art direction for soma magazine

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ceft and company’s creative director ucef hanjani redesigned and recurated the west coast publication soma, releasing numerous noteworthy issues. eventually,many of these became collectors’ issues, some of which even fetched hundreds of dollars on ebay. featuring cover stories with cult figures of the time such as actor/director vincent gallo, actress chloe sevigny, director wong kar-wai, […]

editorial: interview with tom waits

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music legend tom waits gives intimate details and advice in this editorial story art directed by ucef hanjani and photographed by russ flatt for soma magazine. view all work for editorial / art direction.

editorial: director wong kar-wai interview and cover story

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interview with one of our favorite hong kong film directors, wong kar-wai. this magazine cover and accompanying editorial story made this issue a collectors edition. the spread includes the beautifully intimate interview with wong kar-wai, complete with visuals from his most important films such as days of being wild, chungking express, and in the mood for […]

editorial: interview with alice cooper

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magazine editorial layout for its last page titled “nine perfect minutes” of music interviews. this one featured interview with godfather of goth/rock alice cooper. interview by jean uhelszki. view all work related to this project.

editorial: the red and the black story

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the red and the black, an editorial story, is a play upon laid back luxury. the story is an ode to the use of  fashion as social commentary in stendhal’s famous novel, le rouge et le noir. art directed by ucef hanjani in collaboration with photographer karen collins. view all work for karen collins.

editorial: Anti Graffiti with photographer Tony Hamboussi

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in the process of ideation for the “street issue” of our magazine, there was discussion around which prominent graffiti artists in new york we should cover. the idea was apt, but rather cliche especially for an issue on such a topic. after long afternoons over coffee and research we settled on the idea of photographing […]

press: joe boxer for kmart featured in adweek

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adweek names kmarts joe boxer advertisement as one of the best spots. under the art direction of ucef hanjani, kmart’s “vaughn” spot was featured in adweek. wearing only underwear, vaughn lowery garnered some serious publicity with his chippendales act. still, his joie de vivre rubs off. why is this man so happy? because kmart now carries joe boxer clothing.