“just a great piece of art direction & copy direction. simple but well executed.” the ultimate celebrity campaign is one that is about the work and achievements that made the person a celebrity, not the mere facade or the physical self. this campaign created by ceft and company portrays each one of these amazing people through their work and passions in life, opening a door to an intimate side of each that only krug has access to. the ambassadors include anjelica houston, graydon carter, david lynch and buzz aldrin. (all ambassadors were selected and contacted through ceft and company and its partners). the krug campaign created by the agency won the prestigious gold award at the world luxury…
krug champ
digital: micro website for krug champagne – the making of the microsite
full screen animation upon entry. minimal navigation, exquisite taste. the history of a great brand and idea. the campaign: simply click on the items and hear the voice of anjelica huston explain the significance. or hear the voice of david lynch explaining his experience as a child and an usher at the JFK inauguration. […]
press: LVMH awards luxury champagne krug to ceft and company featured on media week
“the LVMH-owned brand has appointed the boutique agency to create a global print advertising campaign, as well as a slew of campaign extensions from content-driven books and publications to cultural experiences in major cities in key markets…. ceft, founded by creative director ucef hanjani, has previously produced campaigns for a number of french clients including lancome and moet & chandon, as well as work for l’oreal’s luxury division, nike, and a number of international fashion magazines, including BIG in the US and numero in…
press: LVMH awards elite champagne krug to ceft and company featured on brand republic
luxury champagne brand krug appoints new york agency ceft and company to create a global advertising campaign.
events: LVMH champagne krug: advertising campaign extensions
in addition to the advertising campaign created for champagne krug, ceft and company developed ideas and venues to bring the unprecedented access of the marketing campaign to life. these extensions were aimed at expanding the luxury houses’ market, and allowing an ongoing presence without compromising the brand stature and character. the core idea was to […]
