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krug

Advertising: Krug’s le cabinet de curiosités global ad campaign for LVMH’s uber luxury champagne krug

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le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosités by david lynch, director of mulholland drive. le cabinet de curiosités by jean nouvel, winner of the pritzker prize for architecture. le cabinet de curiosités by anjelica huston, […]

press: LVMH krug selects ceft and company featured in the new york times

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featured in the new york times newsletter under people and accounts of notice, ceft and company is recognized exclusively as the agency behind LVMH’s elite krug champagne.

press: krug – unlock your treasures featured on adbrand

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“just a great piece of art direction & copy direction. simple but well executed.” the ultimate celebrity campaign is one that is about the work and achievements that made the person a celebrity, not the mere facade or the physical self. this campaign created by ceft and company portrays each one of these amazing people through their work and passions in life, opening a door to an intimate side of each that only krug has access to. the ambassadors include anjelica houston, graydon carter, david lynch and buzz aldrin. (all ambassadors were selected and contacted through ceft and company and its partners). the krug campaign created by the agency won the prestigious gold award at the world luxury…

digital: micro website for krug champagne – the making of the microsite

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full screen animation upon entry. minimal navigation, exquisite taste. the history of a great brand and idea.   the campaign: simply click on the items and hear the voice of anjelica huston explain the significance. or hear the voice of david lynch explaining his experience as a child and an usher at the JFK inauguration. […]

press: LVMH awards elite champagne krug to ceft and company featured on brand republic

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luxury champagne brand krug appoints new york agency ceft and company to create a global advertising campaign.

bts: Krug with Graydon Carter, David Lynch, Anjelica Huston, Buzz Aldrin and Jean Nouvel

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le cabinet de curiosités short film includes interviews with director david lynch, editor-in-chief graydon carter, actress anjelica huston, astronaut buzz aldrin and pritzker prize winning architect jean nouvel. the film was created as part of the LVMH’s krug champagne communication effort and intended for use outside of france in various channels such as “le cabinet” […]

events: LVMH champagne krug: advertising campaign extensions

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in addition to the advertising campaign created for champagne krug, ceft and company developed ideas and venues to bring the unprecedented access of the marketing campaign to life. these extensions were aimed at expanding the luxury houses’ market, and allowing an ongoing presence without compromising the brand stature and character. the core idea was to […]