“sharing (referring to needles) can kill you” – NXCH 888-48 YOUTH. “used ones (referring to needles) can’t be trusted” – NXCH 888-48 YOUTH. “is your rig (referring to needle/gear) new?” – NXCH 888-48 YOUTH. “always use new works” – NXCH 888-48 YOUTH. these ads were created under the art direction of ucef hanjani for the […]
SF AIDS Foundation
collateral: T-shirts for san francisco aids foundation program NXCH
“this time, don’t do something for someone else. take care of your own body. use a new rig. be self-serving and put yourself first. this time it’s not about anybody else. it’s about you.” as an effort to maintain the kids on the street away from AIDS and other diseases associated to intravenous drug use, […]
advertising: Wild postings for San francisco AIDS foundation program NXCH
be selfish – NXCH 888-48 YOUTH. this was a direct message for those being pressured to do drugs to accompany their friends. death is not an option – NXCH 888-48 YOUTH. share this with someone you love – NXCH 888-48 YOUTH. “share” refers to sharing this number rather than a used needle. the wild postings, […]
news: SF AIDS foundation campaign a success
OBIE best of show 4 WADC awards for single ads as well as the campaign the campaign was a success in more than the expected manner. most importantly to us, the communication, targeted at a very difficult and particular audience, worked, driving traffic and forcing the SF aids foundation to accommodate the unexpected requests for assistance on their help-line as well as at their shelters. …this was rewarding for us, knowing how much time everyone had invested on research, on site volunteering as well as, of course, the creation of the work itself. yet more unexpected for us, it also caught the eyes of an audience which we did not target at all… the advertising community,…
press: ADWEEK covers the NXCH campaign
STREETSIGN by sandy brown published in adweek discusses the NXCH program.
