“this time, don’t do something for someone else. take care of your own body. use a new rig. be self-serving and put yourself first. this time it’s not about anybody else. it’s about you.” as an effort to maintain the kids on the street away from AIDS and other diseases associated to intravenous drug use, […]
sf aids
news: SF AIDS foundation campaign a success
OBIE best of show 4 WADC awards for single ads as well as the campaign the campaign was a success in more than the expected manner. most importantly to us, the communication, targeted at a very difficult and particular audience, worked, driving traffic and forcing the SF aids foundation to accommodate the unexpected requests for assistance on their help-line as well as at their shelters. …this was rewarding for us, knowing how much time everyone had invested on research, on site volunteering as well as, of course, the creation of the work itself. yet more unexpected for us, it also caught the eyes of an audience which we did not target at all… the advertising community,…
