• Skip to main content
  • Skip to footer

Ceft

My WordPress Blog

scent creation

strategy/positioning: revlon’s charlie – how to bring a ‘heritage brand’ back into the limelight

April 21, 2013 by ceftandcompany

great history for one of the most successful fragrance brands of all time. charlie changed the world of perfume with a wink. an “a-to-z” brand stewardship is key in any revamping. plans for a limited-edition perfume launch are essential in recapturing the lead perfume position charlie once had. while charlie lost ground in the past […]

Filed Under: Art / Fashion, Beauty / Fragrances, Events, Product / Package Design, Retail, Revlon, Social Media, Strategy / Positioning Tagged With: brand film, brand heritage, brand positioning, brand stewardship, branding agency nyc, charlie collaboration with david webb, charlie is back, charlie wax perfume, CONTENT CREATION, content creation for web and social media, distribution channels, event custom cocktails, event planning, fragrance creation, guerrilla launch, hush puppies rebranding, jewelry david webb, packaging design, press packet, print advertising, revlon charlie, revlon historic brand, scent creation, sensorial experience, store distribution, vintage advertising, viral video

Footer

Stay in touch

Check your inbox or spam folder to confirm your subscription.

Social media links

instagram linkedin facebook twitter

Links

  • CEFT BLOG
  • VIMEO
  • ARCHIVE

Legal Notice

welcome to ceft and company.
this site and all its contents
therein are published for the
sole and exclusive use of ceft
and company and its clients or
prospect clinets.

Copyright © 2026 · Log in

  • about
  • contact
  • backstage
  • press
  • awards